Marketing Analytics tools

35 tools filed under Marketing Analytics, in 4 categories. Open a profile for verified pricing, features and alternatives.

Latest Marketing Analytics coverage All categories

Attribution & marketing mix modeling

Tool	Pricing model	Free tier	Open source
Fospha E-commerce-leaning marketing measurement platform blending multi-touch attribution with media mix modeling, UK-based.	Quote only	No	No
Haus Incrementality-testing platform that runs randomized geo and holdout experiments to measure marketing's causal lift.	Quote only	No	No
Lifesight Marketing measurement platform combining multi-touch attribution, media mix modeling and customer data in one suite.	Quote only	No	No
Measured Incrementality-testing platform that measures marketing's true causal lift through geo-based experiments rather than modeling clicks.	Quote only	No	No
Meridian Open-source Bayesian marketing mix modeling framework from Google, written in Python, for measuring channel ROI and optimizing budget.	Open source + paid	Yes	Yes
Northbeam E-commerce-focused multi-touch attribution platform reading from the brand's own data warehouse.	Quote only	No	No
Prescient AI Predictive marketing measurement platform for e-commerce that forecasts incremental revenue from spend changes before they happen.	Quote only	No	No
Recast Bayesian marketing mix modeling delivered as a managed SaaS, combining statistical MMM with geo experiments.	Quote only	No	No
Robyn Open-source semi-automated marketing mix modeling package from Meta, built in R for data scientists to run themselves.	Open source + paid	Yes	Yes
Rockerbox Marketing measurement platform combining multi-touch attribution with media mix modeling on the advertiser's own data.	Quote only	No	No
Triple Whale E-commerce analytics and attribution hub built around Shopify stores, blending order, ad-spend and profit data.	Subscription	No	No

Email & lifecycle analytics

Tool	Pricing model	Free tier	Open source
Braze Enterprise customer engagement platform priced by monthly active users, with Canvas holdout groups for measuring campaign lift.	Quote only	No	No
Customer.io Data-driven messaging platform priced by tracked profiles, with A/B and multivariate testing to measure campaign performance.	Usage-based	No	No
Email on Acid Pre-send email preview and QA tool priced by monthly preview volume, not a campaign analytics platform.	Subscription	No	No
Iterable Cross-channel marketing platform with an Experiments feature for holdout-based lift testing, priced by quote only.	Quote only	No	No
Klaviyo Ecommerce-focused marketing platform pricing by contact count, with cohort revenue and deliverability reporting built in.	Usage-based	Yes	No
Litmus Email rendering and pre-send QA tool that previews and checks campaigns across clients, not a lifecycle analytics platform.	Quote only	No	No
Mailchimp Small-business marketing platform with basic subject-line A/B testing, priced by contact count with a permanent free tier.	Free tier + paid	Yes	No
MoEngage Cross-channel customer engagement platform for mobile and web, with A/B testing but no published pricing or confirmed holdout-group feature.	Quote only	No	No
OneSignal Push, email, SMS and in-app messaging platform priced by monthly active users, with a permanent free tier for small volumes.	Usage-based	Yes	No
Twilio SendGrid Transactional and marketing email API priced by monthly send volume, with deliverability analytics but no journey-level holdout testing.	Usage-based	No	No

Marketing analytics & reporting

Tool	Pricing model	Free tier	Open source
Adverity Enterprise marketing data integration platform combining connectors, data harmonization and governance for large teams.	Quote only	No	No
AgencyAnalytics White-label client reporting platform priced per client rather than per feature, built for marketing agencies.	Subscription	No	No
Dreamdata B2B revenue attribution platform that stitches account, contact and pipeline data into a shared customer journey.	Quote only	No	No
Funnel Marketing data platform that collects, cleans and standardizes ad-spend data before sending it to a BI tool or warehouse.	Quote only	No	No
Improvado Marketing data pipeline and AI-assisted analytics layer that unifies ad, sales and CRM data into a warehouse.	Quote only	No	No
Looker Studio Google's free drag-and-drop dashboarding tool for building reports on top of marketing, analytics and warehouse data.	Free	Yes	No
Porter Lightweight connector that lands ad and marketing platform data into Google Sheets, Looker Studio and BigQuery.	Free tier + paid	Yes	No
Ruler Analytics Call and lead tracking platform that ties phone calls and form fills back to the marketing channel and keyword that drove them.	Quote only	No	No
Supermetrics Pulls marketing and ad-platform data into spreadsheets, BI tools and data warehouses through pre-built connectors.	Subscription	No	No
Swydo Agency reporting and dashboard tool priced by number of connected data sources rather than clients or users.	Subscription	No	No
Whatagraph White-label marketing reporting and dashboard tool built for agencies reporting to multiple clients.	Subscription	No	No
Windsor.ai Lower-cost marketing data connector that pulls ad and analytics data into spreadsheets, BI tools and warehouses.	Free tier + paid	Yes	No

Web analytics

Tool	Pricing model	Free tier	Open source
Adobe Analytics Enterprise digital analytics platform within Adobe Experience Cloud for analyzing customer interactions across channels.	Quote only	No	No
Piwik PRO Privacy-focused analytics and data activation platform aimed at regulated industries, with Business and Enterprise cloud plans.	Subscription	No	No