Email & lifecycle analytics · Klaviyo

Klaviyo

Ecommerce-focused marketing platform pricing by contact count, with cohort revenue and deliverability reporting built in.

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Klaviyo is an email, SMS and mobile-push marketing platform built for ecommerce brands, tying campaigns and flows directly to Shopify/ecommerce order data. Its reporting covers deliverability, revenue attributed to specific campaigns and automated flows, and cohort/segment performance over time, alongside a separate 'Data + Analytics' product tier and a Composer AI content tool. Flows support holdout groups so marketers can measure incremental lift against a control audience rather than relying on send-and-open metrics alone. Pricing scales with the number of profiles (contacts) in an account rather than a flat seat fee: the free plan covers up to 250 profiles and 500 emails a month plus a small monthly SMS/Composer allowance, and paid tiers increase in price as the contact list grows, with exact contact-tier amounts generated by an interactive calculator rather than published statically.

At a glance

Vendor Klaviyo
Pricing model Usage-based
Free tier Yes
Deployment Cloud
Open source No
Best for Ecommerce brands wanting revenue-attributed email/SMS reporting without a separate analytics tool.

Pricing

Priced by number of profiles (contacts); the free tier covers up to 250 profiles, and cost rises with list size via an interactive calculator rather than static tiers.

Plan Price Notes
Free $0/month up to 250 profiles, 500 emails/month, $5 of mobile messaging and $5 of Composer usage included

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Revenue attribution by campaign and flow
  • Holdout groups to measure incremental flow/campaign lift
  • Cohort and segment performance reporting
  • Deliverability monitoring
  • Predictive analytics (CLV, churn risk)
  • Prebuilt automation flows
  • SMS and email in one platform

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

MoEngage Cross-channel customer engagement platform for mobile and web, with A/B testing but no published pricing or confirmed holdout-group feature. Customer.io Data-driven messaging platform priced by tracked profiles, with A/B and multivariate testing to measure campaign performance. Mailchimp Small-business marketing platform with basic subject-line A/B testing, priced by contact count with a permanent free tier.

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Terms to know

Customer lifetime value (CLV) The total net profit a business expects to earn from a customer over the entire relationship. Cohort analysis Grouping customers by a shared starting point, such as signup month, and tracking how their behavior diverges over time. Attribution modeling A method for assigning credit for a conversion across the marketing touchpoints a customer encountered beforehand. Churn rate The share of customers or revenue a business loses over a given period. Predictive analytics Analytics that uses historical data and statistical models to estimate what is likely to happen next.

Related guides

How to choose an email marketing platform Pick an email and lifecycle platform by what triggers a send, whether it proves lift with a holdout, and how pricing scales with your list.