Attribution & marketing mix modeling · Triple Whale

Triple Whale

E-commerce analytics and attribution hub built around Shopify stores, blending order, ad-spend and profit data.

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Triple Whale is an e-commerce-leaning analytics platform that centers on Shopify: it pulls order and cost-of-goods data from the store and spend data from ad platforms into a single profitability and attribution dashboard, so DTC operators can see blended ROAS, contribution margin and customer acquisition cost in one place rather than reconciling spreadsheets. Its attribution layer blends pixel-based tracking with post-purchase surveys and, on higher tiers, its own media mix modeling product. Compared with Northbeam, Triple Whale leans more toward an all-in-one operator dashboard — profitability, creative reporting, an AI assistant — than a pure warehouse-native attribution engine, and it is used almost exclusively by Shopify and other e-commerce merchants rather than B2B or offline businesses.

At a glance

Vendor Triple Whale
Pricing model Subscription
Free tier No
Deployment Cloud
Open source No
Best for Shopify-based DTC brands wanting one dashboard for profitability, attribution and ad performance.

Pricing

Tiered monthly plans scaled to order volume, with a free trial; higher tiers add attribution and MMM modules.

Pricing has not been verified yet — see the vendor's site.

Features

  • Blended ROAS and contribution-margin dashboards
  • Shopify order and cost-of-goods integration
  • Post-purchase survey and pixel-based attribution
  • Creative-level ad performance reporting
  • AI assistant for querying store and ad data
  • Media mix modeling module on higher tiers

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Northbeam E-commerce-focused multi-touch attribution platform reading from the brand's own data warehouse. Fospha E-commerce-leaning marketing measurement platform blending multi-touch attribution with media mix modeling, UK-based. Prescient AI Predictive marketing measurement platform for e-commerce that forecasts incremental revenue from spend changes before they happen.

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Terms to know

Return on ad spend A ratio of revenue earned for every unit of currency spent on advertising. Customer acquisition cost The average total sales and marketing spend required to acquire one new paying customer. Attribution modeling A method for assigning credit for a conversion across the marketing touchpoints a customer encountered beforehand. AI copilot An AI tool embedded in a work application that assists a human with suggestions or drafts, rather than working unsupervised. Contribution margin Revenue minus all variable costs, showing how much each sale contributes toward covering fixed costs and profit. Marketing mix modeling A statistical technique estimating how much each marketing channel and external factor contributes to results.

Related guides

How to choose a marketing attribution or MMM tool Attribution, media mix modeling, and incrementality testing answer the same question three different ways. Pick the method before you pick a vendor. How to choose an attribution model Rule-based, data-driven, MMM and incrementality testing answer different questions — pick by what decision the answer has to support.