Attribution & marketing mix modeling · Prescient AI

Prescient AI

Predictive marketing measurement platform for e-commerce that forecasts incremental revenue from spend changes before they happen.

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Prescient AI builds a predictive model of each channel's incremental contribution to revenue, aimed specifically at e-commerce brands, and uses it to forecast the effect of a spend change (raise Meta budget by 20%, cut TikTok in half) before the advertiser commits the budget, rather than only reporting on what already happened. It sits closer to media mix modeling than click-based multi-touch attribution, reading order and cost data from the store and ad platforms and continuously retraining as new data arrives. Its differentiator against attribution-first tools like Northbeam is the forward-looking simulation layer: the output is framed as a budget-planning tool, not just a measurement dashboard.

At a glance

Vendor Prescient AI
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for E-commerce brands wanting to simulate the revenue impact of a budget change before spending it.

Pricing

Custom quotes based on ad spend; pricing is not published.

Pricing has not been verified yet — see the vendor's site.

Features

  • Predictive incrementality modeling per channel
  • Forward-looking budget-change simulation
  • Continuous model retraining on new order and spend data
  • Shopify-native order and revenue matching
  • Channel-level incremental ROAS reporting
  • Scenario comparison for budget planning

Integrations

Profile last reviewed September 21, 2026

Alternatives

Triple Whale E-commerce analytics and attribution hub built around Shopify stores, blending order, ad-spend and profit data. Northbeam E-commerce-focused multi-touch attribution platform reading from the brand's own data warehouse. Fospha E-commerce-leaning marketing measurement platform blending multi-touch attribution with media mix modeling, UK-based.

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Terms to know

Marketing mix modeling A statistical technique estimating how much each marketing channel and external factor contributes to results. Predictive analytics Analytics that uses historical data and statistical models to estimate what is likely to happen next. Return on ad spend A ratio of revenue earned for every unit of currency spent on advertising. Multi-touch attribution An attribution method that splits conversion credit across every touchpoint in a customer's path, not just one.

Related guides

How to choose a marketing attribution or MMM tool Attribution, media mix modeling, and incrementality testing answer the same question three different ways. Pick the method before you pick a vendor.