Email & lifecycle analytics · MoEngage

MoEngage

Cross-channel customer engagement platform for mobile and web, with A/B testing but no published pricing or confirmed holdout-group feature.

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MoEngage is a customer engagement platform aimed at mobile-first consumer brands, spanning three product lines: Inform (transactional/informational messaging), Cross-Channel Marketing & Analytics, and Personalize (in-app and web personalization with A/B testing). Its Personalize module explicitly supports A/B testing to optimize campaigns, though the vendor's public pages do not describe a dedicated holdout-group feature for isolating incremental lift the way some competitors do. Reporting spans push, in-app, email, SMS and web engagement in one dashboard. The pricing page is entirely quote-based — every product line routes to a 'Let's Talk' contact form rather than showing tiers, contact-volume brackets, or dollar figures, so cost must be negotiated directly with sales.

At a glance

Vendor MoEngage
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for Mobile-app-first consumer brands wanting cross-channel engagement analytics in one dashboard.

Pricing

Quote-only; no public tiers, contact-volume brackets or prices on the vendor's pricing page.

Pricing has not been verified yet — see the vendor's site.

Features

  • Cross-channel campaign orchestration (push, email, SMS, in-app, web)
  • A/B testing for in-app/web personalization
  • Customer journey builder
  • Predictive segmentation
  • Real-time engagement dashboards
  • Transactional/informational messaging (Inform)
  • AI-assisted content recommendations

Integrations

Profile last reviewed September 21, 2026

Alternatives

Braze Enterprise customer engagement platform priced by monthly active users, with Canvas holdout groups for measuring campaign lift. Iterable Cross-channel marketing platform with an Experiments feature for holdout-based lift testing, priced by quote only. OneSignal Push, email, SMS and in-app messaging platform priced by monthly active users, with a permanent free tier for small volumes.

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Terms to know

A/B testing A controlled experiment that compares two variants to measure which one produces a better outcome. Cohort analysis Grouping customers by a shared starting point, such as signup month, and tracking how their behavior diverges over time. Engagement rate The share of sessions that meet a minimum bar for meaningful interaction, GA4's replacement for bounce rate.

Related guides

How to choose an email marketing platform Pick an email and lifecycle platform by what triggers a send, whether it proves lift with a holdout, and how pricing scales with your list.