Marketing analytics & reporting · Supermetrics

Supermetrics

Pulls marketing and ad-platform data into spreadsheets, BI tools and data warehouses through pre-built connectors.

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Supermetrics is a data pipeline built specifically for marketing data: it connects to ad platforms, analytics tools, CRMs and social channels, and delivers that data to a destination such as Google Sheets, Looker Studio, Excel, a BI tool, or a data warehouse on a schedule. It does not visualize data itself — the destination handles that — so it is typically paired with a dashboard tool or the warehouse's own BI layer. Pricing scales with the destination used, the number of connected data sources, users, and accounts per source, which makes cost hard to predict from the headline number alone. It is one of the oldest and most widely integrated tools in this space, which is also why it is often the most expensive per-connector option among marketing data pipelines.

At a glance

Vendor Supermetrics
Pricing model Subscription
Free tier No
Deployment Cloud
Open source No
Best for Marketing teams and agencies that need ad-platform data landed in a spreadsheet, warehouse or BI tool without building custom API pulls.

Pricing

Priced per destination, data source, user and connected account; a 14-day free trial is offered but there is no free tier.

Plan Price Notes
Starter $55/month ($44/month billed annually) for individuals and small teams starting with marketing intelligence
Growth $222/month ($177/month billed annually) for growing teams that need more data sources and automation
Enterprise Contact for quote for organizations requiring enterprise-grade data solutions

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Pre-built connectors for 150+ marketing, ad and sales platforms
  • Scheduled data refreshes to spreadsheets, BI tools and warehouses
  • Data source blending and field mapping across platforms
  • Templates for common marketing reports
  • Historical data backfill on supported connectors
  • API access for custom integrations

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Funnel Marketing data platform that collects, cleans and standardizes ad-spend data before sending it to a BI tool or warehouse. Windsor.ai Lower-cost marketing data connector that pulls ad and analytics data into spreadsheets, BI tools and warehouses. Improvado Marketing data pipeline and AI-assisted analytics layer that unifies ad, sales and CRM data into a warehouse. Adverity Enterprise marketing data integration platform combining connectors, data harmonization and governance for large teams.

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Terms to know

Data pipeline The automated sequence of steps that moves data from source systems to a destination, transforming it along the way. ETL (extract, transform, load) A data integration pattern that transforms data before loading it, unlike ELT which transforms after loading. Dashboard A visual display of the metrics a team needs to monitor, usually updated on a schedule or in real time. KPI (key performance indicator) A measurable value tracked over time to show whether a team or process is on track toward a goal. Data warehouse A centralized, structured database optimized for fast historical reporting rather than day-to-day transactions.

Related guides

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