Attribution & marketing mix modeling · Fospha

Fospha

E-commerce-leaning marketing measurement platform blending multi-touch attribution with media mix modeling, UK-based.

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Fospha combines server-side, first-party tracking with media mix modeling to attribute revenue across marketing channels for e-commerce brands, aiming to be resilient to the iOS and cookie restrictions that degrade pixel-based tracking. It reconciles its attribution output against MMM-style aggregate modeling and reports blended, cross-channel ROAS rather than platform-reported (and typically inflated) numbers. Like Triple Whale and Northbeam, it is e-commerce-leaning, with Shopify and major ad-platform integrations as the core of its setup; its market presence is stronger in the UK and Europe than the more US-centric competitors in this category.

At a glance

Vendor Fospha
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for E-commerce brands, particularly in the UK and Europe, wanting first-party attribution reconciled with MMM.

Pricing

Custom quotes based on ad spend; pricing is not published.

Pricing has not been verified yet — see the vendor's site.

Features

  • Server-side, first-party conversion tracking
  • Media mix modeling alongside attribution
  • Blended, cross-channel ROAS reporting
  • Incrementality testing support
  • Shopify and major ad-platform integrations
  • Channel-level budget allocation recommendations

Integrations

Profile last reviewed September 21, 2026

Alternatives

Triple Whale E-commerce analytics and attribution hub built around Shopify stores, blending order, ad-spend and profit data. Prescient AI Predictive marketing measurement platform for e-commerce that forecasts incremental revenue from spend changes before they happen. Lifesight Marketing measurement platform combining multi-touch attribution, media mix modeling and customer data in one suite.

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Terms to know

Marketing mix modeling A statistical technique estimating how much each marketing channel and external factor contributes to results. Multi-touch attribution An attribution method that splits conversion credit across every touchpoint in a customer's path, not just one. Return on ad spend A ratio of revenue earned for every unit of currency spent on advertising. Incrementality testing An experiment measuring the true causal lift of a marketing activity by comparing it against a held-out control.

Related guides

How to choose a marketing attribution or MMM tool Attribution, media mix modeling, and incrementality testing answer the same question three different ways. Pick the method before you pick a vendor.