Marketing analytics & reporting · Funnel

Funnel

Marketing data platform that collects, cleans and standardizes ad-spend data before sending it to a BI tool or warehouse.

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Funnel connects to hundreds of advertising and marketing platforms, then does the cleanup work that raw exports need: currency conversion, cost allocation, deduplication, and mapping every platform's fields onto a shared taxonomy. Cleaned data is exported to a warehouse, spreadsheet or BI tool of the customer's choosing — Funnel deliberately stays out of the visualization layer. It is aimed at marketing and finance teams that need trustworthy, audit-ready spend and performance numbers across many channels, rather than analysts writing their own transformation logic. Compared with connector-only tools, Funnel's differentiator is the data-quality layer sitting between the source APIs and the destination; that layer is also why it tends to cost more than a plain connector subscription.

At a glance

Vendor Funnel
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for Marketing and finance teams needing standardized, audit-ready cross-channel spend data feeding a warehouse or BI tool.

Pricing

Custom quotes based on number of data sources and destinations; no public price list.

Pricing has not been verified yet — see the vendor's site.

Features

  • 500+ pre-built connectors to ad, analytics and e-commerce platforms
  • Automated currency conversion and cost allocation
  • Shared taxonomy that maps fields across platforms consistently
  • Data quality checks and anomaly flags on incoming feeds
  • Exports to warehouses, spreadsheets and BI tools
  • Historical backfill on supported connectors

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Supermetrics Pulls marketing and ad-platform data into spreadsheets, BI tools and data warehouses through pre-built connectors. Adverity Enterprise marketing data integration platform combining connectors, data harmonization and governance for large teams. Improvado Marketing data pipeline and AI-assisted analytics layer that unifies ad, sales and CRM data into a warehouse. Windsor.ai Lower-cost marketing data connector that pulls ad and analytics data into spreadsheets, BI tools and warehouses.

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Terms to know

Data pipeline The automated sequence of steps that moves data from source systems to a destination, transforming it along the way. ETL (extract, transform, load) A data integration pattern that transforms data before loading it, unlike ELT which transforms after loading. Data quality The degree to which data is accurate, complete, consistent and fit for the purpose it is being used for. Data warehouse A centralized, structured database optimized for fast historical reporting rather than day-to-day transactions. Cost allocation Assigning shared or indirect costs, such as overhead, to the departments, products, or customers that use them.

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