Attribution & marketing mix modeling · Lifesight

Lifesight

Marketing measurement platform combining multi-touch attribution, media mix modeling and customer data in one suite.

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Lifesight bundles several measurement approaches into one product: multi-touch attribution for individual customer journeys, media mix modeling for aggregate, privacy-resilient channel contribution, and a customer data layer for building audiences from the same first-party data. That breadth is its pitch against single-method specialists such as Haus (incrementality testing only) or Recast (MMM only) — one vendor for teams that want attribution and MMM reconciled rather than buying separate tools. It has a strong footprint among e-commerce and D2C brands in Asia-Pacific in addition to Western markets, and is generally sold with vendor-assisted onboarding rather than pure self-serve setup.

At a glance

Vendor Lifesight
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for E-commerce and D2C brands wanting attribution, MMM and a customer data layer in one platform rather than separate tools.

Pricing

Custom quotes based on ad spend and data sources; pricing is not published.

Pricing has not been verified yet — see the vendor's site.

Features

  • Multi-touch attribution across the customer journey
  • Media mix modeling for aggregate channel contribution
  • First-party customer data platform and audience building
  • Cross-channel budget allocation recommendations
  • Creative and campaign-level performance reporting
  • Predictive customer lifetime value modeling

Integrations

Profile last reviewed September 21, 2026

Alternatives

Fospha E-commerce-leaning marketing measurement platform blending multi-touch attribution with media mix modeling, UK-based. Northbeam E-commerce-focused multi-touch attribution platform reading from the brand's own data warehouse. Rockerbox Marketing measurement platform combining multi-touch attribution with media mix modeling on the advertiser's own data.

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Terms to know

Multi-touch attribution An attribution method that splits conversion credit across every touchpoint in a customer's path, not just one. Marketing mix modeling A statistical technique estimating how much each marketing channel and external factor contributes to results. Customer data platform (CDP) Software that unifies customer data from multiple sources into persistent profiles usable by marketing teams. Customer lifetime value (CLV) The total net profit a business expects to earn from a customer over the entire relationship. Data layer A structured object on a page that exposes site and event data for a tag management system to read. First-party data Data a company collects directly from its own customers and properties, rather than acquiring it from outside sources.

Related guides

How to choose a marketing attribution or MMM tool Attribution, media mix modeling, and incrementality testing answer the same question three different ways. Pick the method before you pick a vendor.