Marketing analytics & reporting · Ruler Analytics
Ruler Analytics
Call and lead tracking platform that ties phone calls and form fills back to the marketing channel and keyword that drove them.
Ruler Analytics tracks visitors across a site session, capturing the marketing source, campaign and keyword that brought them in, then matches that data to phone calls (via dynamic number insertion), form submissions and chat leads. When a lead later closes as revenue in the CRM, Ruler passes that outcome back to ad platforms and reporting tools, closing the loop from first click to closed deal — closer-click, not just last-click, attribution. It is aimed at businesses where the conversion that matters happens offline or over the phone, such as service businesses, agencies and B2B firms with sales-assisted deals, rather than pure e-commerce checkout flows.
At a glance
| Vendor | Ruler Analytics |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Service businesses and B2B firms where phone calls and offline sales are the conversion that needs attributing back to marketing spend. |
Pricing
Custom quotes based on monthly traffic and call volume; pricing is not published on the site.
Pricing has not been verified yet — see the vendor's site.
Features
- Dynamic number insertion for call tracking by channel/campaign
- Form and chat lead tracking tied to marketing source
- CRM sync to pass closed-revenue data back to ad platforms
- Multi-touch attribution reporting across the full lead journey
- Call recording and transcription
- Offline conversion import for Google and Meta ads
Integrations
Profile last reviewed September 21, 2026