Marketing analytics & reporting · Dreamdata

Dreamdata

B2B revenue attribution platform that stitches account, contact and pipeline data into a shared customer journey.

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Dreamdata builds a B2B-specific data model, joining first-party website and product events with CRM, ad-platform and CS data at the account level rather than the individual-visitor level that consumer attribution tools use. It reads from the customer's own warehouse or ingests data directly, then maps multi-touch buyer journeys across marketing and sales touchpoints to revenue and pipeline outcomes, which is the harder problem in B2B where sales cycles span many people and months. It is a reporting and attribution layer, not a media-buying or optimization tool, and is aimed specifically at B2B SaaS and enterprise-sales companies rather than e-commerce brands.

At a glance

Vendor Dreamdata
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for B2B SaaS and enterprise-sales marketing teams needing account-level attribution across long, multi-touch buying cycles.

Pricing

Custom quotes scoped to data volume and connected sources; pricing is not published.

Pricing has not been verified yet — see the vendor's site.

Features

  • Account-based, multi-touch B2B attribution modeling
  • Unified customer journey across marketing, sales and CS touchpoints
  • Warehouse-native data model (reads from and writes to the customer's warehouse)
  • Pipeline and revenue-linked campaign reporting
  • CAC, LTV and payback-period calculations by channel
  • Audience export for ad platform retargeting

Integrations

Profile last reviewed September 21, 2026

Alternatives

Ruler Analytics Call and lead tracking platform that ties phone calls and form fills back to the marketing channel and keyword that drove them. Rockerbox Marketing measurement platform combining multi-touch attribution with media mix modeling on the advertiser's own data. Northbeam E-commerce-focused multi-touch attribution platform reading from the brand's own data warehouse.

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Terms to know

Multi-touch attribution An attribution method that splits conversion credit across every touchpoint in a customer's path, not just one. Attribution modeling A method for assigning credit for a conversion across the marketing touchpoints a customer encountered beforehand. Customer acquisition cost The average total sales and marketing spend required to acquire one new paying customer. Customer lifetime value (CLV) The total net profit a business expects to earn from a customer over the entire relationship. Data modeling The practice of organizing data into entities, relationships and schemas that make it accurate and efficient to query.

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