Marketing analytics & reporting · Porter Metrics

Porter

Lightweight connector that lands ad and marketing platform data into Google Sheets, Looker Studio and BigQuery.

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Porter is a marketing data connector aimed at small teams and agencies that mainly build reports in Google Sheets or Looker Studio rather than a full BI stack. It pulls from ad platforms, social channels, CRMs and analytics tools and refreshes the destination on a schedule, similar in scope to Supermetrics or Windsor.ai but positioned as a simpler, cheaper option for teams that don't need a warehouse. It does not do its own dashboarding or the data-cleaning layer that Funnel offers; it is a connector, not a reporting or governance platform. It is typically bought alongside Looker Studio or a spreadsheet-based reporting workflow rather than as a standalone analytics product.

At a glance

Vendor Porter Metrics
Pricing model Free tier + paid plans
Free tier Yes
Deployment Cloud
Open source No
Best for Small teams and agencies building reports directly in Google Sheets or Looker Studio without a data warehouse.

Pricing

Priced per connected data source account, with a limited free-forever plan; the vendor's pricing page could not be read in full this session.

Pricing has not been verified yet — see the vendor's site.

Features

  • Connectors for ad, social, analytics and CRM platforms
  • Scheduled refresh into Google Sheets, Looker Studio and BigQuery
  • Pre-built report templates for Looker Studio
  • Multi-account blending within a single connector
  • Per-data-source pricing rather than per-seat pricing
  • Free-forever plan for a small number of accounts

Integrations

Profile last reviewed September 21, 2026

Alternatives

Looker Studio Google's free drag-and-drop dashboarding tool for building reports on top of marketing, analytics and warehouse data. Whatagraph White-label marketing reporting and dashboard tool built for agencies reporting to multiple clients. Swydo Agency reporting and dashboard tool priced by number of connected data sources rather than clients or users. AgencyAnalytics White-label client reporting platform priced per client rather than per feature, built for marketing agencies.

Porter in the index now

Terms to know

Data pipeline The automated sequence of steps that moves data from source systems to a destination, transforming it along the way. Dashboard A visual display of the metrics a team needs to monitor, usually updated on a schedule or in real time. Data warehouse A centralized, structured database optimized for fast historical reporting rather than day-to-day transactions.

Related guides

How to choose a marketing reporting tool Marketing data tools split into pipelines that clean and land data and dashboards that display it; pick the layer you're actually missing.