Email & lifecycle analytics · Braze

Braze

Enterprise customer engagement platform priced by monthly active users, with Canvas holdout groups for measuring campaign lift.

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Braze is a cross-channel customer engagement platform for email, push, SMS, in-app and web messaging, built around its Canvas workflow builder for multi-step journeys. Its reporting covers engagement, conversion and revenue by channel and by Canvas step, and Canvas includes built-in holdout groups so marketers can hold back a control audience and measure the incremental lift a journey actually produces rather than just its send-and-open rates — one of the more rigorous lift-measurement setups among lifecycle platforms. Pricing is entirely quote-based: the vendor publishes four editions — Go, Select, Pro and Enterprise — that add AI, orchestration and governance features at each step, with cost scaling by Monthly Active Users (MAU) and an 'Action Credits' model for cross-channel sends, but no dollar figures appear on the public site.

At a glance

Vendor Braze
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for Enterprise consumer brands running complex, multi-channel lifecycle journeys who need true incrementality measurement.

Pricing

Quote-based, scaling with Monthly Active Users (MAU) via an Action Credits model; four editions (Go, Select, Pro, Enterprise) gate features, not published prices.

Pricing has not been verified yet — see the vendor's site.

Features

  • Canvas multi-step journey builder
  • Built-in holdout groups for lift measurement
  • Cross-channel reporting (email, push, SMS, in-app, web)
  • Predictive segmentation
  • Revenue and conversion attribution per Canvas step
  • AI-assisted content and send-time optimization
  • Intelligent Selection for channel/content testing

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Iterable Cross-channel marketing platform with an Experiments feature for holdout-based lift testing, priced by quote only. Klaviyo Ecommerce-focused marketing platform pricing by contact count, with cohort revenue and deliverability reporting built in. Customer.io Data-driven messaging platform priced by tracked profiles, with A/B and multivariate testing to measure campaign performance.

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Terms to know

Cohort analysis Grouping customers by a shared starting point, such as signup month, and tracking how their behavior diverges over time. Incrementality testing An experiment measuring the true causal lift of a marketing activity by comparing it against a held-out control. Attribution modeling A method for assigning credit for a conversion across the marketing touchpoints a customer encountered beforehand. Customer lifetime value (CLV) The total net profit a business expects to earn from a customer over the entire relationship.

Related guides

How to choose an email marketing platform Pick an email and lifecycle platform by what triggers a send, whether it proves lift with a holdout, and how pricing scales with your list.