Email & lifecycle analytics · OneSignal

OneSignal

Push, email, SMS and in-app messaging platform priced by monthly active users, with a permanent free tier for small volumes.

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OneSignal is a multi-channel messaging platform originally built around mobile and web push notifications, since expanded to email, SMS and in-app messages. Its reporting covers delivery, opens and click-through by channel, with A/B testing available for message variants; the vendor's public materials do not describe a dedicated holdout-group feature for measuring incremental campaign lift the way enterprise lifecycle platforms do. Pricing is usage-based and split by channel: mobile push is billed per monthly active user, web push per subscriber, and email/SMS per send volume, layered on top of a flat platform fee for paid tiers. A permanent free plan covers small volumes, while Professional and Enterprise tiers add advanced automation and require a custom quote.

At a glance

Vendor OneSignal
Pricing model Usage-based
Free tier Yes
Deployment Cloud
Open source No
Best for Mobile and web apps that need push-centric multi-channel messaging with usage-based pricing and a real free tier.

Pricing

Free up to 1,000 push MAU and 10,000 monthly email sends; paid tiers add a platform fee plus per-MAU/per-send usage pricing.

Plan Price Notes
Free $0/month up to 1,000 mobile push MAU, 10,000 email sends/month, 10,000 web push subscribers per send
Growth from $19/month platform fee plus $0.012/mobile push MAU, $0.004/web push subscriber, 20,000 free email sends then $1.50/1,000
Professional custom annual billing, volume-based discounting, contact sales
Enterprise custom annual billing, unlimited personalization and custom SLA

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Push, email, SMS and in-app messaging in one platform
  • A/B testing for message variants
  • Delivery and click-through reporting by channel
  • Automated journeys
  • Segment builder
  • Usage-based pricing by channel
  • REST API and SDKs for mobile/web

Integrations

Profile last reviewed September 21, 2026

Alternatives

MoEngage Cross-channel customer engagement platform for mobile and web, with A/B testing but no published pricing or confirmed holdout-group feature. Klaviyo Ecommerce-focused marketing platform pricing by contact count, with cohort revenue and deliverability reporting built in. Twilio SendGrid Transactional and marketing email API priced by monthly send volume, with deliverability analytics but no journey-level holdout testing.

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Terms to know

Engagement rate The share of sessions that meet a minimum bar for meaningful interaction, GA4's replacement for bounce rate. Click-through rate The percentage of people who click a link, ad, or search result out of everyone who saw it. A/B testing A controlled experiment that compares two variants to measure which one produces a better outcome.

Related guides

How to choose an email marketing platform Pick an email and lifecycle platform by what triggers a send, whether it proves lift with a holdout, and how pricing scales with your list.