New Delhi [India], November 5: Explain Data is positioning its analytics work around helping brands measure campaign performance through customer-focused metrics, event tracking and attribution. The approach centres on connecting marketing activity with actions such as registrations, purchases and repeat transactions…
Social media has become a go-to channel for brands looking to reach consumers, drive engagement and make the most of their advertising budgets. But while social offers convenience and measurable results, is relying on it alone enough to build lasting…
John Hollingworth | Published 5 Nov 2026 vsActual closes the gap between strategic planning and execution, connecting systems, tracking and reporting to planning, so teams and leaders can catch drift while it’s still fixable. Make sure the work that gets done serves your…
A CTV measurement workflow needs shared definitions before it needs another dashboard. Developers, media operators and sales teams should agree what each event represents, where it comes from and how it can be connected to a business outcome. Without that…
Land O’Lakes is scaling personalization — with roughly 300 different experiences — by grouping consumers into 447 affinity audiences, Steve Rude, Senior Manager of Digital Experience, told attendees at Contentstack’s ContentCon conference in Chicago in October. “If we know something about that one visitor,…
Mumbai, 4 November 2026: A new global study by Tata Consultancy Services (TCS) has found that 84% of executives rank productivity improvement as the leading source of value from AI investments. However, only 10% of enterprises currently allow AI agents to execute decisions without…
Influencity’s 2026 study of Instagram Influencer Marketing in Europe puts the region’s eligible creator pool at 12,407,130 profiles against an estimated 294.5 million Instagram users across 30 markets, a creator density of 4.21%. That figure sits below the comparable U.S. density of 4.64%, even though…
The report draws on four studies that define wealth differently: Altiant (minimum $1 million in investable assets), BCG and Altagamma (at least €50,000 in annual luxury spend), Morning Consult ($200,000 or more in household income), and Ipsos (top 20% of household incomes plus senior…
Cambridge Chamber candidates meeting – under Good Local Media’s watchful eyes. Our online News in Brief column for last week topped the Cambridge News website statistics in October with nearly a quarter of users reading it. Visits to the site were…
Pilot will roll out through Q1 2027 Advito, the consulting division of BCD Travel, announced the pilot launch of APEX, a new AI-enabled consulting intelligence platform designed to help organizations make more informed strategic business decisions. The APEX pilot will run through…
Attribution, mix modeling and ROI: proving what marketing did.
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