Attribution & marketing mix modeling · Northbeam

Northbeam

E-commerce-focused multi-touch attribution platform reading from the brand's own data warehouse.

Visit Northbeam Alternatives

Northbeam is built around a customer's own data warehouse rather than a proprietary tracking pixel: it ingests first-party order, ad-platform and website data, builds multi-touch attribution models across the customer journey, and reports channel-level performance including new-versus-returning customer splits. It is explicitly e-commerce-leaning — its metrics, dashboards and integrations (Shopify, post-purchase surveys, creative-level reporting) are built around DTC checkout flows rather than B2B pipelines or offline sales. It competes most directly with Triple Whale on the e-commerce side and positions itself as more warehouse-native and less reliant on its own pixel than some rivals, which matters as iOS and cookie restrictions degrade pixel-based tracking.

At a glance

Vendor Northbeam
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for DTC and e-commerce brands wanting warehouse-native multi-touch attribution tied to Shopify order data.

Pricing

Custom quotes based on monthly ad spend or order volume; pricing is not published.

Pricing has not been verified yet — see the vendor's site.

Features

  • Warehouse-native multi-touch attribution
  • Creative-level and campaign-level performance reporting
  • New-versus-returning customer breakdowns
  • Post-purchase survey attribution
  • Cross-channel spend and ROAS dashboards
  • Shopify-native order and revenue matching

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Triple Whale E-commerce analytics and attribution hub built around Shopify stores, blending order, ad-spend and profit data. Rockerbox Marketing measurement platform combining multi-touch attribution with media mix modeling on the advertiser's own data. Measured Incrementality-testing platform that measures marketing's true causal lift through geo-based experiments rather than modeling clicks.

Northbeam in the index now

Terms to know

Multi-touch attribution An attribution method that splits conversion credit across every touchpoint in a customer's path, not just one. Return on ad spend A ratio of revenue earned for every unit of currency spent on advertising. Customer acquisition cost The average total sales and marketing spend required to acquire one new paying customer. Data warehouse A centralized, structured database optimized for fast historical reporting rather than day-to-day transactions. Marketing mix modeling A statistical technique estimating how much each marketing channel and external factor contributes to results.

Related guides

How to choose a marketing attribution or MMM tool Attribution, media mix modeling, and incrementality testing answer the same question three different ways. Pick the method before you pick a vendor. How to choose an attribution model Rule-based, data-driven, MMM and incrementality testing answer different questions — pick by what decision the answer has to support.