Email & lifecycle analytics · Intuit Mailchimp

Mailchimp

Small-business marketing platform with basic subject-line A/B testing, priced by contact count with a permanent free tier.

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Mailchimp is an email (and light SMS) marketing platform aimed at small and mid-size businesses, covering campaign building, automation, and audience segmentation. Its reporting covers opens, clicks, revenue (for connected ecommerce stores) and subject-line/content A/B testing, but it lacks the workflow-level holdout-group testing found in enterprise lifecycle platforms — its testing compares campaign variants rather than isolating a journey's incremental lift against a control group. Pricing runs from a permanent free plan (250 contacts) through Essentials, Standard and Premium tiers, priced by contact count with a 15% discount offered on lists over 10,000 contacts for the first year; Premium removes the contact ceiling and adds phone support. High-volume senders above 200,000 contacts need custom sales pricing.

At a glance

Vendor Intuit Mailchimp
Pricing model Free tier + paid plans
Free tier Yes
Deployment Cloud
Open source No
Best for Small businesses that want straightforward email marketing and reporting without lifecycle-grade holdout testing.

Pricing

Free up to 250 contacts; paid tiers scale by contact count with a first-year discount above 10,000 contacts.

Plan Price Notes
Free $0/month up to 250 contacts, 500 emails/month, 1 audience
Essentials from $13/month 3 audiences, 3 seats, testing and scheduling tools
Standard from $20/month 5 audiences, 5 seats, automations and personalization
Premium from $350/month unlimited contacts and seats, priority support

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Drag-and-drop campaign builder
  • Subject-line and content A/B testing
  • Revenue reporting for connected stores
  • Audience segmentation
  • Prebuilt automation journeys
  • 300+ integrations on paid plans
  • SMS marketing add-on

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Klaviyo Ecommerce-focused marketing platform pricing by contact count, with cohort revenue and deliverability reporting built in. Twilio SendGrid Transactional and marketing email API priced by monthly send volume, with deliverability analytics but no journey-level holdout testing. OneSignal Push, email, SMS and in-app messaging platform priced by monthly active users, with a permanent free tier for small volumes.

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Terms to know

A/B testing A controlled experiment that compares two variants to measure which one produces a better outcome. Conversion rate The proportion of sessions, users, or clicks that complete a defined goal, such as a purchase or signup. Engagement rate The share of sessions that meet a minimum bar for meaningful interaction, GA4's replacement for bounce rate. Incrementality testing An experiment measuring the true causal lift of a marketing activity by comparing it against a held-out control.

Related guides

How to choose an email marketing platform Pick an email and lifecycle platform by what triggers a send, whether it proves lift with a holdout, and how pricing scales with your list.