Install
Tools
Marketing analytics & reporting
12 tools compared: how each is priced, where it runs, and what to consider instead.
| Tool | Pricing model | Free tier | Open source |
|---|---|---|---|
| Adverity Enterprise marketing data integration platform combining connectors, data harmonization and governance for large teams. | Quote only | No | No |
| AgencyAnalytics White-label client reporting platform priced per client rather than per feature, built for marketing agencies. | Subscription | No | No |
| Dreamdata B2B revenue attribution platform that stitches account, contact and pipeline data into a shared customer journey. | Quote only | No | No |
| Funnel Marketing data platform that collects, cleans and standardizes ad-spend data before sending it to a BI tool or warehouse. | Quote only | No | No |
| Improvado Marketing data pipeline and AI-assisted analytics layer that unifies ad, sales and CRM data into a warehouse. | Quote only | No | No |
| Looker Studio Google's free drag-and-drop dashboarding tool for building reports on top of marketing, analytics and warehouse data. | Free | Yes | No |
| Porter Lightweight connector that lands ad and marketing platform data into Google Sheets, Looker Studio and BigQuery. | Free tier + paid | Yes | No |
| Ruler Analytics Call and lead tracking platform that ties phone calls and form fills back to the marketing channel and keyword that drove them. | Quote only | No | No |
| Supermetrics Pulls marketing and ad-platform data into spreadsheets, BI tools and data warehouses through pre-built connectors. | Subscription | No | No |
| Swydo Agency reporting and dashboard tool priced by number of connected data sources rather than clients or users. | Subscription | No | No |
| Whatagraph White-label marketing reporting and dashboard tool built for agencies reporting to multiple clients. | Subscription | No | No |
| Windsor.ai Lower-cost marketing data connector that pulls ad and analytics data into spreadsheets, BI tools and warehouses. | Free tier + paid | Yes | No |