Install
Tools
Web analytics
18 tools compared: how each is priced, where it runs, and what to consider instead.
| Tool | Pricing model | Free tier | Open source |
|---|---|---|---|
| Adobe Analytics Enterprise digital analytics platform within Adobe Experience Cloud for analyzing customer interactions across channels. | Quote only | No | No |
| Chartbeat Real-time content-performance analytics built for newsrooms and publishers, not general-purpose site analytics. | Quote only | No | No |
| Clicky Real-time web analytics with heatmaps and uptime monitoring, positioned as a privacy-friendly Google Analytics alternative. | Free tier + paid | Yes | No |
| Cloudflare Web Analytics Free, privacy-first pageview and Core Web Vitals analytics from Cloudflare, usable on any site via a JS beacon. | Free | Yes | No |
| Counter Minimalist AGPL-licensed analytics showing only daily unique visitors and referrals, self-hostable, pay-what-you-want. | Free | Yes | Yes |
| Fathom Analytics Paid, SaaS-only privacy analytics from a Canadian company with EU-hosted data for European traffic and no cookie banner required. | Subscription | No | No |
| GoatCounter Single-developer open-source analytics, free for reasonable public use hosted or fully self-hosted, no numeric price tiers. | Free | Yes | Yes |
| Google Analytics 4 Google's free, event-based web and app analytics platform with machine-learning-driven insights and cross-platform reporting. | Free tier + paid | Yes | No |
| GoSquared Real-time web analytics with live visitor tracking, engagement scoring, and email reporting for small marketing teams. | Subscription | No | No |
| Matomo Open-source web analytics platform offering full data ownership, available as a hosted cloud service or self-hosted on-premise. | Open source + paid | Yes | Yes |
| Open Web Analytics Self-hosted, open-source PHP/MySQL web analytics platform giving full ownership of tracking data. | Open source + paid | No | Yes |
| Pirsch Analytics German/EU-hosted cookieless web analytics SaaS with usage-based pricing and an open-source Go tracking core. | Usage-based | No | Yes |
| Piwik PRO Privacy-focused analytics and data activation platform aimed at regulated industries, with Business and Enterprise cloud plans. | Subscription | No | No |
| Plausible Analytics Lightweight, privacy-focused, open-source web analytics with a simple single-page dashboard and no cookies. | Subscription | No | Yes |
| Similarweb Estimates traffic and engagement for any website using panel and clickstream data, not first-party site tracking. | Quote only | Yes | No |
| Simple Analytics SaaS-only, EU-hosted analytics that measures pageviews without cookies or personal data, positioned to run alongside GA4 to recover consent-lost traffic. | Free tier + paid | Yes | No |
| Statcounter Freemium site-analytics tracker, plus the widely cited public browser/OS market-share statistics service at gs.statcounter.com. | Free tier + paid | Yes | No |
| Umami MIT-licensed, open-source analytics that can be self-hosted for free or run on Umami Cloud, billed on events rather than pageviews. | Free tier + paid | Yes | Yes |