Web Analytics tools

41 tools filed under Web Analytics, in 4 categories. Open a profile for verified pricing, features and alternatives.

Latest Web Analytics coverage All categories

Consent & privacy management

Tool	Pricing model	Free tier	Open source
Complianz WordPress-native consent and privacy plugin, registered as an IAB TCF CMP and Google-certified CMP, priced per number of sites.	Free tier + paid	Yes	No
Cookiebot Consent management platform that auto-scans a site's cookies and scripts, then blocks trackers until visitors give consent.	Free tier + paid	Yes	No
CookieYes Per-domain cookie consent platform with a free tier, pageview-based overage charges, and IAB TCF support on its higher plans.	Free tier + paid	Yes	No
Didomi Consent management platform covering GDPR, CCPA and other regulations, with published support for IAB TCF and Google Consent Mode v2.	Quote only	No	No
iubenda Combined legal-compliance suite pairing a cookie consent solution with generated privacy policies, terms and cookie policies.	Subscription	No	No
Termly Legal-compliance platform combining a cookie consent banner with generated privacy policies and other legal documents, priced per website.	Free tier + paid	Yes	No
Usercentrics Consent management platform sold as a family of products (Web, App, CTV, server-side tagging) billed on visitor sessions.	Free tier + paid	Yes	No

Session replay & heatmaps

Tool	Pricing model	Free tier	Open source
Contentsquare Enterprise experience analytics platform combining session replay, heatmaps, journey analysis and error monitoring, sold on request-a-demo pricing.	Quote only	Yes	No
Crazy Egg Longstanding heatmap and session recording tool with four flat annually-billed plans and no overage charges.	Subscription	No	No
FullStory Digital experience analytics platform combining session replay, heatmaps and automated frustration-signal detection.	Free tier + paid	Yes	No
Glassbox Enterprise digital customer experience platform covering web and native mobile app session replay, journey analytics and compliance recordkeeping.	Quote only	No	No
Inspectlet Session replay and heatmap tool with recently added AI-assisted session summaries and recommended-session surfacing.	Quote only	No	No
LogRocket Session replay platform aimed at engineering teams, pairing replay with error tracking, logs and performance monitoring.	Usage-based	No	No
Lucky Orange Session replay, heatmap and on-site survey tool priced across five session-volume tiers, with AI discovery included during trials.	Subscription	No	No
Microsoft Clarity Microsoft's completely free session-replay and heatmap tool with no paid tier and no traffic limits.	Free	Yes	No
Mouseflow Session replay and heatmap tool with a real free tier, priced on monthly recorded sessions across five plans from free to enterprise.	Free tier + paid	Yes	No
Quantum Metric Enterprise digital experience analytics platform pairing session replay with automated, revenue-quantified friction detection.	Quote only	No	No

Tag management

Tool	Pricing model	Free tier	Open source
Addingwell Server-side tagging platform built on Google server-side Tag Manager, designed so consent state travels with every event.	Free tier + paid	Yes	No
Adobe Experience Platform Tags Adobe's tag management system for deploying analytics, marketing and advertising tags, bundled into Adobe Experience Cloud.	Quote only	No	No
Google Tag Manager Google's free tag management system for deploying and updating website, app and server-side tracking tags without editing code.	Free	Yes	No
Matomo Tag Manager Open-source tag manager bundled with Matomo, letting non-developers add and control tracking tags without editing site code.	Open source + paid	Yes	Yes
Stape Managed hosting platform for Google server-side Tag Manager containers, plus prebuilt gateways for sending first-party data to ad platforms.	Free tier + paid	Yes	No
Tealium iQ Tag Management Enterprise tag management platform within Tealium's Customer Data Hub, delivering tags via a global multi-CDN with unified data-layer governance.	Quote only	No	No

Web analytics

Tool	Pricing model	Free tier	Open source
Adobe Analytics Enterprise digital analytics platform within Adobe Experience Cloud for analyzing customer interactions across channels.	Quote only	No	No
Chartbeat Real-time content-performance analytics built for newsrooms and publishers, not general-purpose site analytics.	Quote only	No	No
Clicky Real-time web analytics with heatmaps and uptime monitoring, positioned as a privacy-friendly Google Analytics alternative.	Free tier + paid	Yes	No
Cloudflare Web Analytics Free, privacy-first pageview and Core Web Vitals analytics from Cloudflare, usable on any site via a JS beacon.	Free	Yes	No
Counter Minimalist AGPL-licensed analytics showing only daily unique visitors and referrals, self-hostable, pay-what-you-want.	Free	Yes	Yes
Fathom Analytics Paid, SaaS-only privacy analytics from a Canadian company with EU-hosted data for European traffic and no cookie banner required.	Subscription	No	No
GoatCounter Single-developer open-source analytics, free for reasonable public use hosted or fully self-hosted, no numeric price tiers.	Free	Yes	Yes
Google Analytics 4 Google's free, event-based web and app analytics platform with machine-learning-driven insights and cross-platform reporting.	Free tier + paid	Yes	No
GoSquared Real-time web analytics with live visitor tracking, engagement scoring, and email reporting for small marketing teams.	Subscription	No	No
Matomo Open-source web analytics platform offering full data ownership, available as a hosted cloud service or self-hosted on-premise.	Open source + paid	Yes	Yes
Open Web Analytics Self-hosted, open-source PHP/MySQL web analytics platform giving full ownership of tracking data.	Open source + paid	No	Yes
Pirsch Analytics German/EU-hosted cookieless web analytics SaaS with usage-based pricing and an open-source Go tracking core.	Usage-based	No	Yes
Piwik PRO Privacy-focused analytics and data activation platform aimed at regulated industries, with Business and Enterprise cloud plans.	Subscription	No	No
Plausible Analytics Lightweight, privacy-focused, open-source web analytics with a simple single-page dashboard and no cookies.	Subscription	No	Yes
Similarweb Estimates traffic and engagement for any website using panel and clickstream data, not first-party site tracking.	Quote only	Yes	No
Simple Analytics SaaS-only, EU-hosted analytics that measures pageviews without cookies or personal data, positioned to run alongside GA4 to recover consent-lost traffic.	Free tier + paid	Yes	No
Statcounter Freemium site-analytics tracker, plus the widely cited public browser/OS market-share statistics service at gs.statcounter.com.	Free tier + paid	Yes	No
Umami MIT-licensed, open-source analytics that can be self-hosted for free or run on Umami Cloud, billed on events rather than pageviews.	Free tier + paid	Yes	Yes