Web analytics · InnoCraft / Matomo.org

Matomo

Open-source web analytics platform offering full data ownership, available as a hosted cloud service or self-hosted on-premise.

Visit Matomo Alternatives

Matomo is a web analytics platform positioned as a privacy-focused, data-ownership-oriented alternative to Google Analytics. It collects unsampled visitor data and offers GDPR-oriented and cookieless tracking configurations, alongside features such as heatmaps, session recordings, A/B testing, funnel analysis and real-time reporting. Matomo can be run as a managed cloud service or self-hosted on a customer's own infrastructure using its open-source Community edition, giving organizations control over where data is stored. The self-hosted Community edition is free and unlimited, while Matomo Cloud and paid on-premise editions add hosting, support, higher usage limits and additional features. The platform supports a large ecosystem of plugins and integrations, including a WordPress plugin and Google Tag Manager, and exposes APIs for custom reporting and data access.

At a glance

Vendor InnoCraft / Matomo.org
Pricing model Open source + paid options
Free tier Yes
Deployment Cloud, Self-hosted
Open source Yes (GPL-3.0)
Best for Organizations wanting Google Analytics-like reporting with full control over data hosting and privacy.

Pricing

Self-hosted Community edition is free forever; Matomo Cloud is priced by monthly hits, and paid On-Premise editions add support and higher limits.

Plan Price Notes
On-Premise Community Free Self-hosted, unlimited users and hits
Cloud from $26/month (€22/month) 50,000 hits/month, billed monthly; annual billing gives 2 months free
On-Premise Team €275/month (€230/month billed annually) Up to 4 users, up to 5M hits/month
On-Premise Business €1,450/month (€1,209/month billed annually) Up to 20 users, up to 30M hits/month

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Features

  • Unsampled, complete data collection
  • Heatmaps and session recordings
  • A/B testing and personalization
  • Funnel and flow analysis
  • Cookieless / GDPR-oriented tracking options
  • Real-time visitor reporting
  • Custom event and goal tracking
  • Full data ownership via self-hosting

Integrations

Profile last reviewed September 19, 2026

Head to head

Alternatives

Google Analytics 4 Google's free, event-based web and app analytics platform with machine-learning-driven insights and cross-platform reporting. Piwik PRO Privacy-focused analytics and data activation platform aimed at regulated industries, with Business and Enterprise cloud plans. Plausible Analytics Lightweight, privacy-focused, open-source web analytics with a simple single-page dashboard and no cookies. Adobe Analytics Enterprise digital analytics platform within Adobe Experience Cloud for analyzing customer interactions across channels.

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Terms to know

Bounce rate The share of sessions that show no interaction beyond the entry page, defined differently by GA4 and classic web analytics. First-party data Data a company collects directly from its own customers and properties, rather than acquiring it from outside sources. Funnel analysis A method for tracking how users move through an ordered sequence of steps toward a goal, and where they drop off. Consent mode A Google framework that adjusts how its tags behave based on a visitor's cookie consent choices. Event tracking Capturing specific user actions, such as clicks or purchases, as discrete, named pieces of data. A/B testing A controlled experiment that compares two variants to measure which one produces a better outcome.

Related guides

How to choose a web analytics tool A decision path for picking web analytics: what you must measure, where the data may live, who will use it, and what it really costs.