Web analytics · Umami Software, Inc.

Umami

MIT-licensed, open-source analytics that can be self-hosted for free or run on Umami Cloud, billed on events rather than pageviews.

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Umami is an MIT-licensed, open-source analytics platform, distinguishing it from Fathom and Simple Analytics by offering a genuinely free, unlimited self-hosted option alongside a managed Umami Cloud service (servers located in both the US and EU). Where competitors price by pageviews or website count, Umami Cloud bills on total "events," counting each pageview plus any custom events or stored event properties; self-hosting has no usage limits at all since it runs on the operator's own infrastructure. The vendor states Umami does not use cookies or collect personally identifiable information, so no cookie consent banner is needed under GDPR/CCPA. Umami Cloud's free Hobby plan covers one website; paid Cloud tiers add more websites, team members, longer retention, API/MCP access, and (on higher tiers) session replays and heatmaps not available in the self-hosted edition. Self-hosted deployments require the operator to run the Node.js app and a Postgres/MySQL database themselves.

At a glance

Vendor Umami Software, Inc.
Pricing model Free tier + paid plans
Free tier Yes
Deployment Cloud, Self-hosted
Open source Yes (MIT)
Best for Developers and teams who want either a free, fully self-hosted analytics stack they control end-to-end, or a low-cost managed alternative billed by event volume instead of pageviews.

Pricing

Self-hosting is free and unlimited; Umami Cloud uses usage-based pricing billed per event (pageview + custom events), with a free Hobby tier and paid Pro/Business/Enterprise tiers.

Plan Price Notes
Hobby (Cloud) $0/month up to 100K events/month, 1 website, 6-month data retention, community support
Pro (Cloud) $20/month 1M events/month included, $0.00003 per additional event, up to 20 websites, up to 10 team members, 2-year retention, API/MCP access; 14-day free trial
Business (Cloud) $200/month 10M events/month included, $0.00002 per additional event, unlimited websites/team members, 5-year retention, session replays, heatmaps, white-labeling, streaming API
Enterprise (Cloud) Custom adds SAML SSO, onboarding support, uptime SLA, custom retention, invoice billing

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Free, unlimited self-hosting (MIT license) alongside a managed Umami Cloud option
  • Event-based usage metering (pageviews + custom events count together)
  • Cookieless tracking with no consent banner required
  • Funnel analysis, user retention, and user journey reports
  • UTM parameter and revenue/attribution reporting
  • Session replays and heatmaps (Cloud Business tier and above)
  • API and MCP (Model Context Protocol) access
  • Data export with no vendor lock-in

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Fathom Analytics Paid, SaaS-only privacy analytics from a Canadian company with EU-hosted data for European traffic and no cookie banner required. Simple Analytics SaaS-only, EU-hosted analytics that measures pageviews without cookies or personal data, positioned to run alongside GA4 to recover consent-lost traffic. Plausible Analytics Lightweight, privacy-focused, open-source web analytics with a simple single-page dashboard and no cookies. Matomo Open-source web analytics platform offering full data ownership, available as a hosted cloud service or self-hosted on-premise.

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Terms to know

Event tracking Capturing specific user actions, such as clicks or purchases, as discrete, named pieces of data. Funnel analysis A method for tracking how users move through an ordered sequence of steps toward a goal, and where they drop off. Retention analysis The study of how many users keep returning to and engaging with a product after their first use. Consent mode A Google framework that adjusts how its tags behave based on a visitor's cookie consent choices. UTM parameters Tags added to a URL that record which source, medium, and campaign sent a visitor to a site. California Consumer Privacy Act (CCPA) A California state law giving residents rights over their personal data and requiring businesses to disclose how it is collected and sold.