Web analytics · Plausible Insights OÜ

Plausible Analytics

Lightweight, privacy-focused, open-source web analytics with a simple single-page dashboard and no cookies.

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Plausible Analytics is a web analytics tool built around privacy and simplicity, positioned as a lightweight alternative to Google Analytics. It uses a small tracking script that does not rely on cookies or persistent identifiers, and presents metrics on a single dashboard intended to be understood without training. The product includes automatic tracking of scroll depth and bot filtering, plus goal-based conversion tracking, UTM campaign reporting, funnels and Search Console integration. Plausible is open source, and the underlying code can be self-hosted for organizations that want to run it on their own infrastructure; Plausible also offers a managed cloud service hosted on EU-owned infrastructure. Data can be imported from existing Google Analytics properties, and results can be exported to tools such as Looker Studio. A WordPress plugin and an npm package are provided for common integration paths.

At a glance

Vendor Plausible Insights OÜ
Pricing model Subscription
Free tier No
Deployment Cloud, Self-hosted
Open source Yes (AGPL-3.0)
Best for Website owners who want simple, privacy-first analytics without cookie banners.

Pricing

Plausible Cloud is a paid subscription priced by monthly pageviews, with three plans starting at the 10k-pageview tier and a 30-day free trial; the codebase can also be self-hosted at no cost.

Plan Price Notes
Starter $9/month Up to 10k monthly pageviews, billed monthly; 2 months free if billed annually
Growth $14/month Up to 10k monthly pageviews, billed monthly
Business $19/month Up to 10k monthly pageviews, billed monthly

Prices read from the vendor's own page on September 19, 2026. Vendors change prices; check the source before you budget.

Features

  • Cookieless, no-consent-banner tracking script
  • Single-page simplified dashboard
  • Goal and custom event conversion tracking
  • UTM campaign and referrer reporting
  • Funnels and user journey reports
  • Google Search Console integration
  • Self-hostable open-source codebase

Integrations

Profile last reviewed September 19, 2026

Head to head

Alternatives

Matomo Open-source web analytics platform offering full data ownership, available as a hosted cloud service or self-hosted on-premise. Google Analytics 4 Google's free, event-based web and app analytics platform with machine-learning-driven insights and cross-platform reporting. Piwik PRO Privacy-focused analytics and data activation platform aimed at regulated industries, with Business and Enterprise cloud plans.

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Terms to know

Bounce rate The share of sessions that show no interaction beyond the entry page, defined differently by GA4 and classic web analytics. First-party data Data a company collects directly from its own customers and properties, rather than acquiring it from outside sources. UTM parameters Tags added to a URL that record which source, medium, and campaign sent a visitor to a site. Conversion rate The proportion of sessions, users, or clicks that complete a defined goal, such as a purchase or signup. Funnel analysis A method for tracking how users move through an ordered sequence of steps toward a goal, and where they drop off. Scroll depth How far down a page a visitor scrolls, tracked as a percentage or discrete thresholds to measure content exposure.

Related guides

How to choose a web analytics tool A decision path for picking web analytics: what you must measure, where the data may live, who will use it, and what it really costs.