Tag management · Addingwell (a Didomi company)

Addingwell

Server-side tagging platform built on Google server-side Tag Manager, designed so consent state travels with every event.

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Addingwell is a server-side tagging platform, owned by consent-management vendor Didomi, built on top of Google's server-side Tag Manager infrastructure. It targets the conversion data lost to ad blockers, browser tracking restrictions and cookie deprecation by moving tag execution to a server the customer controls, and emphasizes that consent choices are attached to each event as it flows through the pipeline rather than enforced only at the browser. The platform includes guided setup, multi-region hosting for uptime, and real-time monitoring and alerting on tag health. It is offered as a cloud service with a free trial tier, deployed either self-service or with the help of Addingwell's implementation partners, and detailed pricing beyond the trial is not published.

At a glance

Vendor Addingwell (a Didomi company)
Pricing model Free tier + paid plans
Free tier Yes
Deployment Cloud
Open source No
Best for Teams that already use a consent management platform and want consent enforcement carried through server-side tagging.

Pricing

Free trial covers a fixed number of requests and a custom domain; paid plans beyond the trial require contacting sales.

Plan Price Notes
Free trial Free 100,000 requests, custom domain, automated tag health monitoring

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Server-side tagging on Google sGTM infrastructure
  • Consent state attached to events end-to-end
  • Multi-region hosting with high-availability guarantee
  • Real-time tag health monitoring and alerts
  • Guided setup with implementation partner network
  • GDPR-oriented data sovereignty controls

Integrations

Profile last reviewed September 21, 2026

Alternatives

Stape Managed hosting platform for Google server-side Tag Manager containers, plus prebuilt gateways for sending first-party data to ad platforms. Google Tag Manager Google's free tag management system for deploying and updating website, app and server-side tracking tags without editing code. Tealium iQ Tag Management Enterprise tag management platform within Tealium's Customer Data Hub, delivering tags via a global multi-CDN with unified data-layer governance.

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Terms to know

Server-side tagging Sending tracking events through a first-party server rather than firing vendor tags directly from the browser. Consent mode A Google framework that adjusts how its tags behave based on a visitor's cookie consent choices. First-party data Data a company collects directly from its own customers and properties, rather than acquiring it from outside sources. Consent management platform (CMP) Software that collects, records, and enforces a person's consent choices for cookies and data collection across a site or app. Data sovereignty The principle that data is subject to the laws of the country in which it is collected or stored, regardless of who owns the system. Tag management A system for adding and configuring marketing and analytics tracking tags without editing a site's code.

Related guides

How to choose a tag manager Tag managers look interchangeable until you hit server-side tagging, consent governance or a stack with dozens of vendors — that is where they diverge.