Web analytics · GoSquared Ltd

GoSquared

Real-time web analytics with live visitor tracking, engagement scoring, and email reporting for small marketing teams.

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GoSquared is a cloud-hosted web analytics product built around live, second-by-second visitor tracking rather than delayed batch reporting. It measures engaged time per visitor, applies a bounce-rate calculation based on engagement rather than single-page exits, and includes historical dashboards, automated email reports, and a real-time analytics API. It ships as part of a wider GoSquared suite that also includes live chat, a customer data hub, and marketing automation, sold as add-on products alongside analytics. Compared to GA4 or Matomo, GoSquared targets smaller marketing and support teams that want an at-a-glance, always-current view rather than deep custom reporting, and it prices on a monthly pageview allowance instead of being free or self-hosted.

At a glance

Vendor GoSquared Ltd
Pricing model Subscription
Free tier No
Deployment Cloud
Open source No
Best for Small marketing or support teams that want a live, glanceable view of site traffic without building custom reports

Pricing

Tiered monthly subscriptions by pageview allowance, with a 7-day free trial and no permanent free tier.

Plan Price Notes
Starter £9/month 100,000 pageviews, 3 projects
Standard £24/month 500,000 pageviews, 5 projects; marked most popular
Pro £49/month 1,000,000 pageviews, 10 projects
Scale £99/month 2,500,000 pageviews, 20 projects

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Real-time visitor and pageview dashboard
  • Engaged time per visitor and engagement-based bounce rate
  • Historical reporting by day, week, month, and year
  • Automated email reports on a daily/weekly/monthly schedule
  • UTM-based campaign and event tracking
  • Traffic spike/drop alerts and timeline annotations
  • Real-time analytics API for custom integrations
  • CSV export and unlimited data retention

Integrations

Profile last reviewed September 21, 2026

Alternatives

Chartbeat Real-time content-performance analytics built for newsrooms and publishers, not general-purpose site analytics. Google Analytics 4 Google's free, event-based web and app analytics platform with machine-learning-driven insights and cross-platform reporting. Clicky Real-time web analytics with heatmaps and uptime monitoring, positioned as a privacy-friendly Google Analytics alternative. Statcounter Freemium site-analytics tracker, plus the widely cited public browser/OS market-share statistics service at gs.statcounter.com.

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Terms to know

Bounce rate The share of sessions that show no interaction beyond the entry page, defined differently by GA4 and classic web analytics. Engagement rate The share of sessions that meet a minimum bar for meaningful interaction, GA4's replacement for bounce rate. Event tracking Capturing specific user actions, such as clicks or purchases, as discrete, named pieces of data. UTM parameters Tags added to a URL that record which source, medium, and campaign sent a visitor to a site. Dashboard A visual display of the metrics a team needs to monitor, usually updated on a schedule or in real time. Engaged time The time a user actively interacts with content, such as scrolling or clicking, as distinct from a page simply staying open.