Tag management · Stape

Stape

Managed hosting platform for Google server-side Tag Manager containers, plus prebuilt gateways for sending first-party data to ad platforms.

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Stape hosts Google Tag Manager server-side containers so teams can run server-side tagging without setting up and maintaining their own cloud infrastructure. It positions itself as cheaper than running a server container directly on Google Cloud and simpler than building the equivalent on AWS. Beyond hosting, Stape offers purpose-built gateway products for routing enriched first-party data to specific ad platforms, including Meta Conversions API, Google Ads/Analytics, TikTok Events API and Snapchat Conversions API, and can filter bot and AI-crawler traffic at the server level before it reaches analytics tools. It is a cloud-only, usage-oriented service used alongside a regular Google Tag Manager account rather than a replacement for it.

At a glance

Vendor Stape
Pricing model Free tier + paid plans
Free tier Yes
Deployment Cloud
Open source No
Best for Teams already using GTM who want server-side tagging without managing their own cloud hosting.

Pricing

Free plan available for server GTM hosting; paid hosting starts at a published monthly price, with custom pricing for high-traffic sites.

Plan Price Notes
Server GTM hosting from $20/month Includes logs; free plan also available for lower-traffic use

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Managed hosting for Google server-side Tag Manager containers
  • Prebuilt gateways for Meta, Google, TikTok and Snapchat conversion APIs
  • First-party data collection, enrichment and routing
  • Server-side bot and AI-crawler filtering
  • Custom domain / first-party subdomain support
  • Request logging for debugging server tags

Integrations

Profile last reviewed September 21, 2026

Alternatives

Google Tag Manager Google's free tag management system for deploying and updating website, app and server-side tracking tags without editing code. Addingwell Server-side tagging platform built on Google server-side Tag Manager, designed so consent state travels with every event. Tealium iQ Tag Management Enterprise tag management platform within Tealium's Customer Data Hub, delivering tags via a global multi-CDN with unified data-layer governance.

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Terms to know

Server-side tagging Sending tracking events through a first-party server rather than firing vendor tags directly from the browser. First-party data Data a company collects directly from its own customers and properties, rather than acquiring it from outside sources. Tag management A system for adding and configuring marketing and analytics tracking tags without editing a site's code.

Related guides

How to choose a tag manager Tag managers look interchangeable until you hit server-side tagging, consent governance or a stack with dozens of vendors — that is where they diverge.