Session replay & heatmaps · FullStory

FullStory

Digital experience analytics platform combining session replay, heatmaps and automated frustration-signal detection.

FullStory captures full session replay alongside automatically detected frustration signals — such as rage clicks and dead clicks — and ties them to product and business metrics so teams can quantify where users struggle, not just watch individual sessions. It includes heatmaps, funnel and journey analysis, and a searchable index of sessions built from captured events rather than video, which keeps replays fast to query at scale. FullStory offers a free tier, FullStory Free, covering 30,000 sessions per month with 12 months of retention and up to 10 users, aimed at smaller teams evaluating the product. Paid Business, Advanced and Enterprise plans scale limits, retention and governance controls, but FullStory does not publish self-serve prices for these tiers; they require requesting a quote.

At a glance

Vendor FullStory
Pricing model Free tier + paid plans
Free tier Yes
Deployment Cloud
Open source No
Best for Product and UX teams wanting session replay tied directly to automatically detected friction and business metrics.

Pricing

A free plan covers 30,000 sessions/month with 12 months of retention; paid Business, Advanced and Enterprise tiers require requesting a quote.

Plan Price Notes
FullStory Free Free 30,000 sessions/month, 12 months of data retention, up to 10 users

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Full session replay indexed for fast search
  • Automatic frustration-signal detection (rage clicks, dead clicks)
  • Heatmaps and funnel analysis
  • Journey and conversion analytics tied to replay
  • Free tier for smaller-volume sites
  • Data privacy controls for masking sensitive fields

Integrations

Profile last reviewed September 21, 2026

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