Install
Tools
Tag management
6 tools compared: how each is priced, where it runs, and what to consider instead.
| Tool | Pricing model | Free tier | Open source |
|---|---|---|---|
| Addingwell Server-side tagging platform built on Google server-side Tag Manager, designed so consent state travels with every event. | Free tier + paid | Yes | No |
| Adobe Experience Platform Tags Adobe's tag management system for deploying analytics, marketing and advertising tags, bundled into Adobe Experience Cloud. | Quote only | No | No |
| Google Tag Manager Google's free tag management system for deploying and updating website, app and server-side tracking tags without editing code. | Free | Yes | No |
| Matomo Tag Manager Open-source tag manager bundled with Matomo, letting non-developers add and control tracking tags without editing site code. | Open source + paid | Yes | Yes |
| Stape Managed hosting platform for Google server-side Tag Manager containers, plus prebuilt gateways for sending first-party data to ad platforms. | Free tier + paid | Yes | No |
| Tealium iQ Tag Management Enterprise tag management platform within Tealium's Customer Data Hub, delivering tags via a global multi-CDN with unified data-layer governance. | Quote only | No | No |