Adobe Experience PlatformEnterprise data platform underlying Adobe's Real-Time CDP, unifying data across the Adobe Experience Cloud suite.
Quote only
No
No
AmperityIdentity-resolution-focused CDP built for retail, hospitality, and travel brands unifying customer records without a rigid schema.
Quote only
No
No
Bloomreach EngagementMarketing-facing CDP unifying customer and product data to drive email, SMS, web, and app personalization campaigns.
Quote only
No
No
BlueConicMarketer-facing CDP emphasizing first-party data ownership and self-service segmentation without engineering dependency.
Quote only
No
No
mParticleEnterprise customer data platform focused on real-time event collection, identity resolution, and multi-destination activation.
Quote only
No
No
RudderStackDeveloper-oriented, warehouse-first CDP combining event-stream collection, transformations, and reverse ETL in one open-source-based platform.
Free tier + paid
Yes
Yes
Salesforce Data 360Salesforce's CDP, renamed Data 360, that unifies data across sources via zero-copy connections for use across Salesforce apps and AI agents.
Usage-based
No
No
Simon AI (formerly Simon Data)Warehouse-native CDP and lifecycle-marketing platform, rebranded Simon AI and acquired by personalization vendor Monetate in July 2026.
Quote only
No
No
TealiumEnterprise CDP built on top of Tealium's long-established tag management layer, unifying and activating customer data in real time.
Quote only
No
No
Treasure DataEnterprise CDP now rebranded Treasure.ai, combining identity resolution with an added AI layer for campaign generation.
Quote only
No
No
ZeotapEuropean CDP emphasizing flexible deployment architecture, identity match rates, and GDPR-oriented privacy design.
Experian Marketing ServicesIdentity resolution and audience data drawing on credit bureau Experian's consumer marketing database, for offline-to-online matching.
Quote only
No
No
FullContactPrivacy-focused identity resolution API that matches contact fragments (email, phone, device IDs) into a single hashed identity.
Quote only
No
No
LiveRampIdentity resolution platform built around RampID, a pseudonymous identifier used to connect customer records across channels and partners.
Quote only
No
No
Merkle MerkuryIdentity graph from agency holding company Merkle, linking first-party, offline and behavioral data into a single customer view.
Quote only
No
No
TransUnion TruAudienceMarketing identity and measurement suite from credit bureau TransUnion, built on its offline identity graph rather than credit data.
Quote only
No
No
Unified ID 2.0Open, free identity standard using hashed email/phone as a shared pseudonymous ID, an alternative to third-party cookies.
AlgoliaHosted search-as-a-service API whose ranking and recommendation features personalize results; a search product, not a dedicated personalization engine.
Usage-based
Yes
No
Bloomreach DiscoveryAI-driven ecommerce search and merchandising product whose real-time personalization draws on Bloomreach's customer data engine.
Quote only
No
No
ConstructorEcommerce search and product-discovery platform whose ranking is trained on clickstream data, with personalization as one layer.
Quote only
No
No
CoveoEnterprise relevance platform spanning site search, ecommerce and workplace search, with machine-learning personalization layered on top.
Quote only
No
No
Dynamic YieldWeb, app, and email personalization and experimentation platform, owned by Mastercard since its 2022 acquisition.
Quote only
No
No
KlevuAI-powered ecommerce search and category-merchandising platform whose one-to-one personalization sits on top of search ranking.
Quote only
No
No
MonetateServer-side web personalization and experimentation platform that acquired warehouse-native CDP Simon AI in July 2026.
Quote only
No
No
NinetailedContent personalization and experimentation layer for headless CMS content, acquired by Contentful in 2024 and now part of Salesforce via Contentful.