Identity resolution · LiveRamp Holdings, Inc.
LiveRamp
Identity resolution platform built around RampID, a pseudonymous identifier used to connect customer records across channels and partners.
LiveRamp resolves a company's own customer records (names, emails, postal addresses, offline purchase history) into RampID, a pseudonymous identifier that can then be matched against the same identifier held by publishers, platforms and data partners without either side exchanging raw personal data directly. This lets a brand connect its CRM to advertising, measurement and enrichment partners consistently across a fragmented ecosystem of walled gardens and clouds. It works with data pulled from a company's own systems as the input, augmented by LiveRamp's network of connected partners for reach and enrichment. The platform underpins LiveRamp's broader data-collaboration business, including the Habu-derived clean room now sold as LiveRamp Clean Room, and it is a foundational dependency for marketing-data workflows that need one stable ID across otherwise incompatible partner identifiers.
At a glance
| Vendor | LiveRamp Holdings, Inc. |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Brands needing one consistent, privacy-conscious identifier to connect CRM data to advertising and measurement partners. |
Pricing
Enterprise pricing quoted per engagement; no public price list.
Pricing has not been verified yet — see the vendor's site.
Features
- RampID pseudonymous identity resolution
- Cross-channel, cross-device identity matching
- Partner network for reach and data enrichment
- Onboarding of offline/CRM data into digital identifiers
- Consent and governance controls for data use
- Integration with LiveRamp Clean Room for collaborative analysis
Integrations
Profile last reviewed September 21, 2026