Customer data platforms · Adobe

Adobe Experience Platform

Enterprise data platform underlying Adobe's Real-Time CDP, unifying data across the Adobe Experience Cloud suite.

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Adobe Experience Platform is the shared data layer beneath Adobe's Experience Cloud applications, ingesting behavioral, transactional, and CRM data into a common schema (Experience Data Model) and resolving it into unified profiles. Adobe Real-Time CDP is the CDP product built on top of this platform, using those profiles for audience segmentation and activation to Adobe's own channels (Target, Journey Optimizer, Campaign) as well as external destinations. It targets large enterprises already invested in Adobe's marketing stack, since its main value comes from sharing one data foundation across Adobe applications rather than standing alone as a lightweight CDP. Deployment is cloud-hosted, with real-time and batch ingestion, and implementation typically involves Adobe or a systems-integration partner given the platform's schema and governance complexity.

At a glance

Vendor Adobe
Pricing model Quote only
Free tier —
Deployment Cloud
Open source No
Best for Large enterprises standardized on the Adobe Experience Cloud suite.

Pricing

Custom enterprise quote, typically bundled with other Adobe Experience Cloud products; no public pricing figures.

Pricing has not been verified yet — see the vendor's site.

Features

  • Common Experience Data Model schema across Adobe Experience Cloud apps
  • Real-time and batch data ingestion
  • Identity resolution and unified profiles
  • Audience segmentation shared across Adobe applications
  • Governance and consent labeling on ingested data
  • Activation to Adobe Target, Journey Optimizer, and Campaign

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Salesforce Data 360 Salesforce's CDP, renamed Data 360, that unifies data across sources via zero-copy connections for use across Salesforce apps and AI agents. Tealium Enterprise CDP built on top of Tealium's long-established tag management layer, unifying and activating customer data in real time. Treasure Data Enterprise CDP now rebranded Treasure.ai, combining identity resolution with an added AI layer for campaign generation.

Adobe Experience Platform in the index now

Terms to know

Customer data platform (CDP) Software that unifies customer data from multiple sources into persistent profiles usable by marketing teams. Data governance The policies, roles and processes that determine how data is defined, owned, accessed and kept compliant. Customer segmentation Dividing a customer base into groups that share meaningful traits so each can be targeted or served differently. Data ingestion Moving data from its source systems into a storage or processing system where it can be transformed and analyzed. Data layer A structured object on a page that exposes site and event data for a tag management system to read. Data modeling The practice of organizing data into entities, relationships and schemas that make it accurate and efficient to query.

Related guides

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