Customer data platforms · Amperity

Amperity

Identity-resolution-focused CDP built for retail, hospitality, and travel brands unifying customer records without a rigid schema.

Amperity is a customer data platform built around a probabilistic and deterministic identity-resolution engine that stitches together customer records from disparate sources — POS, e-commerce, loyalty, call center — without requiring a fixed identity schema upfront. It targets consumer brands in retail, hospitality, and travel that have many overlapping and messy identifiers (emails, loyalty IDs, device IDs, in-store transactions) and need a single customer record before they can segment or activate. On top of identity resolution it offers audience building, predictive models, and activation to marketing and advertising destinations. It is cloud-hosted and typically sold to enterprise marketing and data teams rather than as a self-serve product.

At a glance

Vendor Amperity
Pricing model Quote only
Free tier
Deployment Cloud
Open source No
Best for Retail, hospitality, and travel brands with messy, multi-source identity data to unify before activation.

Pricing

Custom enterprise quote; pricing page could not be read in this session.

Pricing has not been verified yet — see the vendor's site.

Features

  • Probabilistic and deterministic identity resolution
  • Unified customer records without a mandatory upfront schema
  • Audience segmentation and predictive scoring
  • Activation to marketing and advertising destinations
  • Retail/hospitality-specific data connectors (POS, loyalty)
  • Data governance and privacy controls

Integrations

Profile last reviewed September 21, 2026

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