Install
Tools
Reverse ETL
5 tools compared: how each is priced, where it runs, and what to consider instead.
| Tool | Pricing model | Free tier | Open source |
|---|---|---|---|
| Fivetran Activations (formerly Census) Warehouse-to-app reverse ETL product; formerly the standalone Census platform, acquired by Fivetran in 2025. | Usage-based | Yes | No |
| Hightouch Reverse ETL platform that syncs warehouse data into CRMs, ad platforms, and marketing tools using SQL, no custom scripts. | Usage-based | Yes | No |
| Multiwoven Open-source, self-hosted reverse ETL platform positioned as a free alternative to Hightouch and Census. | Open source + paid | Yes | Yes |
| Omnata Reverse ETL delivered as a Snowflake Native App, syncing data between Snowflake and SaaS apps without leaving the account. | Usage-based | Yes | No |
| Polytomic Reverse ETL and bidirectional data-sync platform moving data between warehouses, databases, spreadsheets, and business apps. | Subscription | No | No |