Reverse ETL · Omnata

Omnata

Reverse ETL delivered as a Snowflake Native App, syncing data between Snowflake and SaaS apps without leaving the account.

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Omnata Sync runs entirely inside a customer's Snowflake account as a Snowflake Native App, rather than as an external middleware service that extracts warehouse credentials and data to a third party. It syncs data bidirectionally between Snowflake and SaaS applications such as Salesforce, HubSpot, and NetSuite, with a companion product, Omnata Connect, that lets Salesforce live-query Snowflake data without copying it. Because it runs inside Snowflake, data and credentials never leave the customer's environment, and billing can run through Snowflake credits. Pricing is a flat per-connector, per-day fee rather than the row-volume or monthly-active-row pricing common among warehouse-external reverse ETL tools, which can make costs more predictable for high-volume, low-cardinality syncs.

At a glance

Vendor Omnata
Pricing model Usage-based
Free tier Yes
Deployment Cloud
Open source No
Best for Snowflake-centric teams wanting reverse ETL without data or credentials leaving their Snowflake account.

Pricing

Flat per-connector, per-sync-direction daily fee rather than row-volume pricing; some connectors (e.g. Google Sheets, Slack) are free.

Plan Price Notes
Free connectors $0/day e.g. Google Sheets and Slack (bidirectional)
Standard SaaS connectors from $5-6.50/day initial direction, half that for additional direction e.g. Airtable, HubSpot, Salesforce CRM, Zendesk
Premium SaaS connectors $10-25/day initial direction e.g. Marketo, Oracle NetSuite, Dynamics Business Central

Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.

Features

  • Runs as a Snowflake Native App inside the customer's account
  • Bidirectional sync between Snowflake and SaaS apps
  • Live-query of Snowflake data from Salesforce (Omnata Connect)
  • No data or credentials leave the Snowflake account
  • Flat per-connector daily pricing, no row-volume charges
  • Billable via Snowflake credits in supported regions

Integrations

Profile last reviewed September 21, 2026

Alternatives

Hightouch Reverse ETL platform that syncs warehouse data into CRMs, ad platforms, and marketing tools using SQL, no custom scripts. Fivetran Activations (formerly Census) Warehouse-to-app reverse ETL product; formerly the standalone Census platform, acquired by Fivetran in 2025. Polytomic Reverse ETL and bidirectional data-sync platform moving data between warehouses, databases, spreadsheets, and business apps.

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Terms to know

Reverse ETL The practice of syncing modeled data from a warehouse back out into operational tools like a CRM or ad platform. Data warehouse A centralized, structured database optimized for fast historical reporting rather than day-to-day transactions.

Related guides

How to choose a reverse ETL tool Pick a reverse ETL tool by where it runs relative to your warehouse, how syncs get built, and whether one-way sync is even enough.