Identity resolution · Merkle (Dentsu)
Merkle Merkury
Identity graph from agency holding company Merkle, linking first-party, offline and behavioral data into a single customer view.
Merkury is Merkle's (part of Dentsu) identity resolution platform, built to link a client's first-party CRM data with offline records and behavioral signals gathered through Merkle's agency and media relationships into one addressable customer identity. It is typically sold and deployed alongside Merkle's broader customer-experience and media-buying services rather than as a pure standalone API, which distinguishes it from independent identity vendors like FullContact. Common uses include unifying customer records across a brand's owned channels, matching to advertising identifiers for media activation, and feeding Merkle's own measurement and personalization products. Because Merkury draws on data assembled through an agency's media operations, prospective buyers should ask specifically what data sources feed the graph and under what consent basis, since this differs from bureau-based or purely first-party identity vendors.
At a glance
| Vendor | Merkle (Dentsu) |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Brands already working with Merkle/Dentsu on media or CX who want identity resolution bundled into that relationship. |
Pricing
Enterprise pricing quoted per engagement, typically bundled with Merkle service agreements.
Pricing has not been verified yet — see the vendor's site.
Features
- Identity graph combining first-party, offline and behavioral data
- Customer record unification across owned channels
- Matching to advertising identifiers for media activation
- Integration with Merkle's measurement and personalization tools
- Household- and individual-level identity linking
- Data onboarding for CRM and loyalty data
Integrations
Profile last reviewed September 21, 2026