Personalization engines · Mastercard
Dynamic Yield
Web, app, and email personalization and experimentation platform, owned by Mastercard since its 2022 acquisition.
Dynamic Yield personalizes on-site, in-app, and email experiences using behavioral segmentation, product recommendations, and triggered messaging, alongside A/B testing to validate personalization rules before they roll out broadly. Mastercard acquired Dynamic Yield in 2022 and has since positioned it within its data-and-services business rather than as a marketing-tech startup, marketing it to Mastercard's existing merchant and issuer relationships alongside its original e-commerce and media customer base. It supports both Bayesian and frequentist approaches to testing personalization changes, similar in spirit to dedicated experimentation platforms, and offers a recommendations engine and audience-builder for targeting segments across channels. Deployment is cloud-hosted, with client-side and server-side implementation options.
At a glance
| Vendor | Mastercard |
|---|---|
| Pricing model | Quote only |
| Free tier | — |
| Deployment | Cloud |
| Open source | No |
| Best for | Enterprise e-commerce and media brands wanting personalization backed by Mastercard's data and services relationships. |
Pricing
Custom enterprise quote; pricing page could not be read in this session.
Pricing has not been verified yet — see the vendor's site.
Features
- Behavioral segmentation and audience building
- Product and content recommendations
- Triggered personalization across web, app, and email
- A/B testing to validate personalization rules
- Bayesian and frequentist test analysis
- Backed by Mastercard's merchant/issuer data relationships
Integrations
Profile last reviewed September 21, 2026