Customer data platforms · mParticle

mParticle

Enterprise customer data platform focused on real-time event collection, identity resolution, and multi-destination activation.

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mParticle collects behavioral events from web, mobile, and server sources into a governed data layer, resolves them into unified customer profiles, and forwards them to analytics, marketing, and advertising tools through a large library of server-side and client-side connectors. It emphasizes data quality controls at ingestion — schema validation, PII filtering, and consent enforcement — before data reaches downstream tools, positioning itself as infrastructure that sits between an app's event stream and the rest of the martech stack rather than a marketing-facing campaign tool itself. It is cloud-hosted, aimed at product and data engineering teams at large consumer apps and enterprises that need consistent, compliant event data across many destinations rather than a single built-in activation channel.

At a glance

Vendor mParticle
Pricing model Quote only
Free tier —
Deployment Cloud
Open source No
Best for Enterprises needing governed, compliant event data fanned out to many downstream tools.

Pricing

Custom quote based on event volume and connectors; no public pricing figures.

Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted.

Features

  • Real-time event collection from web, mobile, and server sources
  • Identity resolution across devices and channels
  • Schema validation and data quality enforcement at ingestion
  • Consent and privacy controls applied before activation
  • Large library of outbound integrations
  • Audience building and segmentation

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Tealium Enterprise CDP built on top of Tealium's long-established tag management layer, unifying and activating customer data in real time. Treasure Data Enterprise CDP now rebranded Treasure.ai, combining identity resolution with an added AI layer for campaign generation. Amperity Identity-resolution-focused CDP built for retail, hospitality, and travel brands unifying customer records without a rigid schema.

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Terms to know

Customer data platform (CDP) Software that unifies customer data from multiple sources into persistent profiles usable by marketing teams. First-party data Data a company collects directly from its own customers and properties, rather than acquiring it from outside sources. Data governance The policies, roles and processes that determine how data is defined, owned, accessed and kept compliant. Data layer A structured object on a page that exposes site and event data for a tag management system to read. Data quality The degree to which data is accurate, complete, consistent and fit for the purpose it is being used for. Event streaming Continuously publishing and consuming records of things that happened, in order, through a durable, replayable log.

Related guides

How to build a customer 360 Identity resolution, source coverage, and the CDP-vs-warehouse-native choice behind a genuinely unified customer record. How to choose a customer data platform CDPs split into marketer-facing campaign tools and engineer-facing data infrastructure — the wrong choice means either a blank screen or a bottleneck. How to segment customers RFM, behavioral and clustering-based segmentation compared, and what turns a segment from an analysis artifact into something teams actually use. How to write a tracking plan A practical method for defining events, properties, naming conventions, ownership and QA before anyone ships an instrumentation line.