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Tools
Customer data platforms
11 tools compared: how each is priced, where it runs, and what to consider instead.
| Tool | Pricing model | Free tier | Open source |
|---|---|---|---|
| Adobe Experience Platform Enterprise data platform underlying Adobe's Real-Time CDP, unifying data across the Adobe Experience Cloud suite. | Quote only | No | No |
| Amperity Identity-resolution-focused CDP built for retail, hospitality, and travel brands unifying customer records without a rigid schema. | Quote only | No | No |
| Bloomreach Engagement Marketing-facing CDP unifying customer and product data to drive email, SMS, web, and app personalization campaigns. | Quote only | No | No |
| BlueConic Marketer-facing CDP emphasizing first-party data ownership and self-service segmentation without engineering dependency. | Quote only | No | No |
| mParticle Enterprise customer data platform focused on real-time event collection, identity resolution, and multi-destination activation. | Quote only | No | No |
| RudderStack Developer-oriented, warehouse-first CDP combining event-stream collection, transformations, and reverse ETL in one open-source-based platform. | Free tier + paid | Yes | Yes |
| Salesforce Data 360 Salesforce's CDP, renamed Data 360, that unifies data across sources via zero-copy connections for use across Salesforce apps and AI agents. | Usage-based | No | No |
| Simon AI (formerly Simon Data) Warehouse-native CDP and lifecycle-marketing platform, rebranded Simon AI and acquired by personalization vendor Monetate in July 2026. | Quote only | No | No |
| Tealium Enterprise CDP built on top of Tealium's long-established tag management layer, unifying and activating customer data in real time. | Quote only | No | No |
| Treasure Data Enterprise CDP now rebranded Treasure.ai, combining identity resolution with an added AI layer for campaign generation. | Quote only | No | No |
| Zeotap European CDP emphasizing flexible deployment architecture, identity match rates, and GDPR-oriented privacy design. | Quote only | No | No |