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Reverse ETL, CDPs and experimentation: putting the data to work in other systems.
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Indian micro-fertilisers association seeks ease of doing business, regulatory reforms
23+ hour, 56+ min ago (383+ words) The 3rd IMMA Industry–Government Roundtable, held at Bharat Mandapam, New Delhi, on September 17, focused on three major areas that the industry believes could significantly improve the operating environment and global competitiveness of Indian manufacturers The three were: Ease of doing…...
The Calibration Loop: How to Measure Incrementality You Can Defend | HackerNoon
1+ day, 15+ hour ago (522+ words) Most marketing teams measure the same channel several ways and get several different answers. Last-click attribution says one thing, the platform dashboard says another, the media mix model says a third. It's a sequential learning system, not one tool. The…...
HubSpot Unveils Breeze Assistant and Smart CRM
4+ day, 7+ hour ago (534+ words) New AI assistant. Breeze Assistant automates tasks based on CRM context. Self-updating CRM. Smart CRM captures and syncs data automatically for accuracy. Impact on GTM teams. Sales and marketing leaders gain efficiency and potentially improved sales outcomes. HubSpot is betting…...
ThinkingAI launches Agentic Engine with AI agents tracking growth on a company???s own infrastructure
3+ day, 23+ hour ago (517+ words) UPDATED 09:00 EDT / SEPTEMBER 16 2026 ThinkingData Information Technology Pte. Ltd. today announced the launch of the Agentic Engine, an autonomous growth platform for consumer and gaming businesses that uses artificial intelligence to track data, experiment and develop campaigns. Modern companies spend hundreds…...
medmix Secures Second Consecutive CDP "A" Rating for Supplier Engagement
5+ day, 6+ hour ago (8+ words) DOWNLOAD MEDIA RELEASE  Baar, Switzerland--(Newsfile......
Deloitte Launches FastForward™ for Life Sciences, an Agentforce-Powered Customer Relationship Management Accelerator
5+ day, 18+ hour ago (90+ words) SAN FRANCISCO, Sept. 14, 2026 Offering is designed to enhance time to value, provide a predictable cost model and to accelerate the path to Agentforce-driven pharma-readiness —Pete Lyons, vice chair and U.S. life sciences leader, Deloitte Consulting LLP. "The life sciences industry…...
Salesforce closes $3.6bn deal for Irish tech unicorn Fin
1+ week, 3+ day ago (61+ words) Business Post Salesforce closes $3.6bn deal for Irish tech unicorn Fin ICG’s long-standing chair stepping down after court approves deal Global growth on track to reach 3 per cent - IMF €24m Citywest Shopping Centre deal marks French fund’s Irish retail debut Why Glenveagh…...
Salesforce in talks to acquire Listen Labs for $2B
1+ week, 2+ day ago (264+ words) The deal would value the AI research startup at roughly 67 times its estimated annual revenue, marking Salesforce's fourth AI acquisition this year. Salesforce is in discussions to buy Listen Labs, an AI-powered customer research startup, for approximately $2 billion. The deal,…...
Braze: Q2 Revenue Rises 26% To $227.2 Million As AI Adoption Accelerates
1+ week, 3+ day ago (291+ words) Braze reported fiscal second-quarter 2027 revenue of $227.2 million, up 26.2% year over year, as the customer engagement software company continued expanding its customer base and saw increasing adoption of its AI products. Subscription revenue increased to $207.7 million from $171.8 million, while professional services…...
How wrong is a model about a company when it has no register to check?
1+ week, 3+ day ago (401+ words) Two arms, one model — claude-sonnet-5 — on the same day, over the same hand-written prompts. Call by call, manually audited: 8 correct, 3 wrong (confident, dangerous), 34 honest hedges, 0 unclear. The hedges are the part nobody would have put on a slide. Per case,…...