Influencity’s 2026 study of Instagram Influencer Marketing in Europe puts the region’s eligible creator pool at 12,407,130 profiles against an estimated 294.5 million Instagram users across 30 markets, a creator density of 4.21%. That figure sits below the comparable U.S. density of 4.64%, even though…
Netflix is testing AI Discover, a feature to help users find content according to their mood. AI Discover allows users to select themes like family movies or lighthearted films, refining the recommendation process beyond genre presets. Users can explore more…
Influencers who posted a very low or very high proportion of sponsored content tended to receive more engagement on later sponsored posts than those in the middle, according to a study combining social media data with experiments. The research, published…
I run a visa agency in Bali, which means I get asked to vet creators. An agency sends over "a Bali travel influencer, 500k followers, great engagement", and someone has to decide whether that is worth a free visa extension and…
If you've ever opened a video on Bilibili (哔哩哔哩, B站), you've seen them: comments flying across the screen, right on top of the video. Those are danmaku (弹幕, "bullet comments"), and they're one of the most interesting datasets on the…
The typical Instagram account has 214 followers. Across 1,064,485 unique accounts, 78.9% have fewer than 1,000, 96.5% have fewer than 10,000, and only 0.49% reach 100,000. Accounts that showed up in 2026 started even smaller: a median of 173 followers, against 311 in 2024. N = 1,064,485 unique accounts. Two in three have fewer…
HackerBooks is a nice idea: point a pipeline at two decades of Hacker News comments and get a crowd-ranked bookshelf. It works well enough that the gaps are easy to miss. The gap that matters is the scoring. Every mention…
Mya Santos, left, Priscilla Jo Monreal and Shannon Moore pose after completing the MAO Iconic Productions runway workshop, hosted by Mauricio Enamorado Mao at the Chessman Park Pavilion in Denver on Oct. 18. CHEYENNE — Fashion in the U.S. tends to be…
During an automated AI job screening, a comedian fed the bot a story about uncles, stampedes, and consulting his late father while the AI responded with total earnestness. A growing number of companies now put candidates in front of an…
Artificial Intelligence can leave humans with two very opposing feelings: empowerment and insecurity. If we had to look for a place where those two feelings thrive most, the target would land straight on Hollywood’s back. A New Creative Medium It…
Listening, sentiment, engagement and what the platforms reveal about their audiences.
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