Social media analytics & listening · Hootsuite Inc.
Hootsuite
Long-running social media scheduling platform with analytics, engagement, and ads management add-ons.
Hootsuite is a social media management platform for scheduling and publishing posts across multiple networks from one calendar, with an engagement inbox and analytics reporting on owned-channel performance. Paid tiers add features like unlimited connected accounts and approval workflows for team collaboration, with social listening and paid social campaign management available on higher tiers. It is priced per user per month on annual billing, with a lower per-user cost than pure listening or research platforms because its core product is publishing rather than large-scale mention monitoring. It is commonly compared with Sprout Social and Buffer as a publishing-first tool, distinguished mainly by the breadth of its native app marketplace and integrations.
At a glance
| Vendor | Hootsuite Inc. |
|---|---|
| Pricing model | Subscription |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Teams that need multi-network scheduling with an established app ecosystem. |
Pricing
Per-user monthly subscription billed annually; both monthly and annual billing options are offered.
| Plan | Price | Notes |
|---|---|---|
| Standard | $99/user/mo billed annually | Manage up to 10 social media accounts from one calendar |
| Professional | $199/user/mo billed annually | Unlimited social accounts and workflow automation |
| Advanced | $399/user/mo billed annually | Streamlined approvals and cross-team collaboration |
| Enterprise | Custom pricing | Org-wide governance and advanced tools |
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.
Features
- Multi-network post scheduling and publishing calendar
- Unified engagement inbox
- Owned-channel analytics and custom reporting
- Team approval workflows
- App marketplace with third-party integrations
- Paid social ads management (higher tiers)
- Social listening add-on
Integrations
Profile last reviewed September 21, 2026