Social media analytics & listening · Mention

Mention

Web and social mention-monitoring tool for tracking brand, competitor, and industry conversations.

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Mention is a media-monitoring tool that tracks mentions of a brand, competitor, or keyword across social media, news, blogs, and forums, combining sentiment analysis with competitive benchmarking in one dashboard. It is sold as a single Company plan billed monthly or annually, positioned between lightweight listening tools and full enterprise consumer-intelligence platforms, and is commonly used by small marketing and communications teams that need mention alerts without Brandwatch- or Meltwater-level cost. It does not include post-scheduling or publishing features, focusing solely on monitoring and reporting rather than social media management.

At a glance

Vendor Mention
Pricing model Subscription
Free tier No
Deployment Cloud
Open source No
Best for Small marketing and comms teams needing affordable mention monitoring and alerts.

Pricing

Single Company plan billed monthly or yearly (2 months free); the exact monthly price is not shown on the pricing page without further steps.

Pricing has not been verified yet — see the vendor's site.

Features

  • Social and web mention monitoring
  • Sentiment analysis
  • Competitor benchmarking
  • Review-site monitoring
  • Team collaboration workflows
  • Automated alerts for mention spikes
  • Dedicated account manager (higher tier)

Profile last reviewed September 21, 2026

Alternatives

Brand24 Mid-market social and web listening tool priced by keyword and monthly mention volume. Brandwatch Enterprise consumer-intelligence and social-listening platform for large-scale brand and market research. Talkwalker Social listening and consumer-intelligence platform (Lumen) offering large-scale, non-sampled mention data.

Mention in the index now

Terms to know

Engagement rate The share of sessions that meet a minimum bar for meaningful interaction, GA4's replacement for bounce rate. Sentiment analysis Using NLP to classify text as positive, negative, or neutral, so large volumes of comments or reviews can be scored automatically.

Related guides

How to choose a social media analytics tool Scheduling, listening and competitive benchmarking are three different jobs bundled under one category name — decide which one you actually need first.