Social media analytics & listening · Later
Later
Visual-first social scheduler built around Instagram and link-in-bio tools, with growing analytics.
Later is a social media scheduling platform that started with a strong focus on Instagram's visual grid-planning and has expanded to multi-network scheduling, a link-in-bio page builder, and analytics on post and profile performance. Plans are organized around "social sets," bundles of connected profiles, number of users, and monthly post volume, with higher tiers adding competitive benchmarking and custom analytics aimed at larger marketing teams. It remains most associated with visual-platform planning, Instagram, TikTok, and Pinterest, rather than text-heavy networks, and is positioned as a scheduling-and-light-analytics tool rather than a social-listening platform.
At a glance
| Vendor | Later |
|---|---|
| Pricing model | Subscription |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Visual-platform-first brands and creators planning Instagram, TikTok, and Pinterest content. |
Pricing
Monthly subscription tiers billed yearly with 3 months free; a 14-day free trial is offered.
| Plan | Price | Notes |
|---|---|---|
| Starter | $18.75/month billed yearly | 1 social set (8 profiles), 1 user, 30 posts/profile monthly |
| Growth | $37.50/month billed yearly | 2 social sets (16 profiles), 2 users, 180 posts/profile monthly |
| Scale | $82.50/month billed yearly | 6 social sets (48 profiles), 4 users, unlimited posts, competitive benchmarking |
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.
Features
- Visual content calendar for Instagram, TikTok, and Pinterest
- Multi-network post scheduling
- Link-in-bio page builder
- Post and profile performance analytics
- Competitive benchmarking (Scale plan)
- Auto-publish for Reels, Stories, and TikTok
- Team collaboration and approval workflow
Integrations
Profile last reviewed September 21, 2026