New Delhi [India], November 5: Explain Data is positioning its analytics work around helping brands measure campaign performance through customer-focused metrics, event tracking and attribution. The approach centres on connecting marketing activity with actions such as registrations, purchases and repeat transactions…
timesdaily.com How we watch television has changed dramatically over the years, and so have the TV ratings. [Dreamstime/TNS] — Do you have a question or comment about entertainment past, present and future? Write to Rich Heldenfels, P.O. Box 417, Mogadore,…
Journify, a Moroccan and San Francisco-headquartered provider of “ad signal infrastructure”, has raised $12mn in a Series A round at four times its previous valuation, as the company seeks to expand from the Gulf into the world’s largest advertising markets. “AI…
Social media has become a go-to channel for brands looking to reach consumers, drive engagement and make the most of their advertising budgets. But while social offers convenience and measurable results, is relying on it alone enough to build lasting…
The CW Network is accelerating its transformation into a sports broadcaster, eyeing rights that could become available from TNT Sports and seeking a larger role in the College Football Playoff, according to reporting by Front Office Sports. But the question…
The ’80s Classic That Inspired ‘Stranger Things’ Officially Dominates Streaming Charts IMDb
ReelRecs/ Key word(s): Tech ReelRecs Finds About 27 Times as Many Hidden Favorites in Its Top Picks as Crowd Ratings 04.11.2026 / 16:30 CET/CEST The Movie and TV App Helps Viewers Find Films They Will Love Using Their own Likes and Dislikes WILMINGTON,…
A CTV measurement workflow needs shared definitions before it needs another dashboard. Developers, media operators and sales teams should agree what each event represents, where it comes from and how it can be connected to a business outcome. Without that…
Comscore’s third quarter results showed revenue at $76.2m compared with $88.9m in the same three months of 2025. Of the 2025 Q3 results, $9.5m was accounted for by the company’s recently divested Movies business. The results meant there was a net loss of $65.5m for the quarter,…
Ad measurement, audience ratings, programmatic and the currency fight.
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