Social media analytics & listening · Brandwatch (Cision)
Brandwatch
Enterprise consumer-intelligence and social-listening platform for large-scale brand and market research.
Brandwatch is a social listening and consumer-intelligence platform that monitors mentions of a brand, topic, or market across social networks, news, forums, and review sites, then applies sentiment and theme analysis across very large mention volumes. It is built for research and insights teams doing market and audience analysis rather than day-to-day post scheduling, though it also offers a separate social-media-management module and an influencer-marketing product under the same company. It is sold on custom, quote-based contracts scaled to mention volume and modules licensed, with no published self-serve pricing. It differentiates itself from lighter listening tools mainly through query-building sophistication (Boolean search rules) and historical data depth aimed at enterprise research teams.
At a glance
| Vendor | Brandwatch (Cision) |
|---|---|
| Pricing model | Quote only |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Enterprise research and insights teams doing large-scale brand and market listening. |
Pricing
Custom, quote-based contracts scaled by mention volume and licensed modules; no published self-serve pricing.
Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted.
Features
- Boolean-query-based social and web listening at scale
- Sentiment and theme/topic analysis of mentions
- Historical data access for trend analysis
- Audience and demographic breakdown of conversations
- Image and logo-recognition analysis
- Separate social-media-management module
- Influencer discovery and campaign tracking (Brandwatch Influence)
Profile last reviewed September 21, 2026