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Tools
Social media analytics & listening
13 tools compared: how each is priced, where it runs, and what to consider instead.
| Tool | Pricing model | Free tier | Open source |
|---|---|---|---|
| Brand24 Mid-market social and web listening tool priced by keyword and monthly mention volume. | Subscription | No | No |
| Brandwatch Enterprise consumer-intelligence and social-listening platform for large-scale brand and market research. | Quote only | No | No |
| Buffer Simple, low-cost social media scheduler with lightweight analytics, popular with solo creators and small teams. | Free tier + paid | Yes | No |
| Emplifi Enterprise social marketing, care, and commerce suite priced on outcomes rather than per seat. | Subscription | No | No |
| Hootsuite Long-running social media scheduling platform with analytics, engagement, and ads management add-ons. | Subscription | No | No |
| Later Visual-first social scheduler built around Instagram and link-in-bio tools, with growing analytics. | Subscription | No | No |
| Meltwater Media and social intelligence suite combining PR monitoring, social listening, and consumer insights. | Quote only | No | No |
| Mention Web and social mention-monitoring tool for tracking brand, competitor, and industry conversations. | Subscription | No | No |
| Rival IQ Competitive social media analytics tool for benchmarking a brand's performance against named competitors. | Subscription | No | No |
| Socialinsider Cross-network social analytics tool for benchmarking, reporting, and historical performance tracking. | Subscription | No | No |
| Sprinklr Enterprise customer-experience management suite spanning social publishing, listening, and care. | Quote only | No | No |
| Sprout Social Social media management suite combining publishing, engagement inboxes, and analytics reporting. | Subscription | No | No |
| Talkwalker Social listening and consumer-intelligence platform (Lumen) offering large-scale, non-sampled mention data. | Quote only | No | No |