Social media analytics & listening · Sprout Social, Inc.
Sprout Social
Social media management suite combining publishing, engagement inboxes, and analytics reporting.
Sprout Social is a social media management platform combining post scheduling and publishing, a unified inbox for replying across networks, and analytics and reporting on owned social performance and paid social spend. It also includes a social-listening module on Professional plans and above, for tracking brand mentions and competitor share of voice beyond a company's own accounts. It is priced per user per month, scaling by the number of connected social profiles and which modules, listening, reviews, employee advocacy, are included, and is aimed more at brand and marketing teams managing day-to-day publishing and community response than at pure research teams. It sits between lightweight schedulers like Buffer and enterprise listening platforms like Brandwatch.
At a glance
| Vendor | Sprout Social, Inc. |
|---|---|
| Pricing model | Subscription |
| Free tier | No |
| Deployment | Cloud |
| Open source | No |
| Best for | Marketing and social teams that need publishing, engagement, and reporting in one seat-based tool. |
Pricing
Per-seat monthly subscription, cheaper when billed annually; a 30-day free trial is offered on annual billing.
| Plan | Price | Notes |
|---|---|---|
| Essentials | $79/seat/mo billed annually ($99/seat/mo monthly) | Simplified publishing workflows for social professionals |
| Standard | $199/seat/mo | For small teams managing a few profiles |
| Professional | $299/seat/mo | For teams handling many profiles with high engagement; adds listening |
| Advanced | $399/seat/mo | For cross-functional teams and workflows |
Prices read from the vendor's own page on September 21, 2026. Vendors change prices; check the source before you budget.
Features
- Multi-network post scheduling and publishing
- Unified social inbox for engagement and replies
- Owned-channel analytics and custom reports
- Social listening and share-of-voice tracking (Professional+)
- Social CRM and audience tagging
- Employee advocacy module (add-on)
- Paid social ad reporting integration
Integrations
Profile last reviewed September 21, 2026