Social media analytics & listening · Talkwalker

Talkwalker

Social listening and consumer-intelligence platform (Lumen) offering large-scale, non-sampled mention data.

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Talkwalker, marketed under the Lumen product name, is a social-listening and consumer-intelligence platform that monitors brand, product, and market mentions across social media, news, blogs, and forums, with a particular emphasis on the volume of non-sampled, complete rather than estimated, results returned per plan tier. It offers image and video recognition to catch logo and visual mentions that text-only listening tools miss, alongside sentiment and theme analysis. It is sold on custom, quote-based contracts with tiers differentiated by data volume rather than published prices, aimed at enterprise research, PR, and corporate-communications teams rather than small businesses. It competes directly with Brandwatch and Meltwater in the enterprise listening segment.

At a glance

Vendor Talkwalker
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for Enterprise PR and communications teams needing large-scale, image-aware brand listening.

Pricing

Custom, quote-based contracts with tiers (Core, Analyze, Business) differentiated by non-sampled results volume.

Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted.

Features

  • Social and web listening across social, news, blogs, and forums
  • Image and video/logo recognition analysis
  • Non-sampled (complete) results volume by plan tier
  • Sentiment and theme analysis
  • Crisis-detection alerting
  • Competitive benchmarking
  • Custom dashboards and reporting

Profile last reviewed September 21, 2026

Head to head

Alternatives

Brandwatch Enterprise consumer-intelligence and social-listening platform for large-scale brand and market research. Meltwater Media and social intelligence suite combining PR monitoring, social listening, and consumer insights. Brand24 Mid-market social and web listening tool priced by keyword and monthly mention volume.

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Terms to know

Social listening Continuously tracking social platforms and public online conversations for mentions of a brand, topic, or competitor, then analyzing themes.

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How to choose a social media analytics tool Scheduling, listening and competitive benchmarking are three different jobs bundled under one category name — decide which one you actually need first.