Tools

Surveys & voice of customer

10 tools compared: how each is priced, where it runs, and what to consider instead.

Tool Pricing model Free tier Open source
Alchemer Survey and feedback platform (formerly SurveyGizmo) offering advanced logic and workflow automation for small teams through enterprise programs. Subscription No No
Forsta Enterprise market-research and CX survey platform formed from the merger of Confirmit, FocusVision and Dapresy. Quote only No No
Medallia Enterprise experience-management platform combining surveys with digital, call-center and social feedback signals analyzed by AI. Quote only No No
Qualaroo On-site and in-app survey tool for targeted micro-surveys (Nudges) using NPS-style, CSAT and open-text questions. Free tier + paid Yes No
Qualtrics Enterprise experience-management platform for building surveys and turning customer, employee and market feedback into governed programs. Quote only No No
Sprig AI-agent-driven research platform for in-product surveys, adaptive follow-up questions, and automated synthesis of open-text feedback. Quote only No No
SurveyMonkey Self-serve survey platform for NPS-style, CSAT and market-research surveys, from a free plan to team and enterprise tiers. Free tier + paid Yes No
Survicate Multichannel survey platform for website, in-app, email and mobile feedback with NPS-style tracking and AI-assisted analysis. Subscription Yes No
Typeform Conversational form and survey builder known for one-question-at-a-time design, used for feedback, research and lead-gen forms. Subscription Yes No
UserZoom UX research platform for large-scale surveys, card sorting, tree testing and usability studies, sold within the UserTesting portfolio. Quote only No No

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