Surveys & voice of customer · Qualtrics

Qualtrics

Enterprise experience-management platform for building surveys and turning customer, employee and market feedback into governed programs.

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Qualtrics is an enterprise experience-management (XM) platform built around its CoreXM survey engine, extended into dedicated Customer XM, Employee XM and Strategy & Research products. It supports a wide range of question types, including NPS-style, CSAT, CES, open text, matrix, MaxDiff and conjoint analysis, plus built-in statistical tools such as driver and text analysis. Distribution runs through a company's own contact lists, embedded intercepts, or Qualtrics' own respondent panel network for market research studies. Qualtrics is sold as hosted SaaS, with government and regulated-industry cloud options, and follows SOC 2, ISO 27001 and GDPR-aligned data handling. It targets large organizations running formal, cross-functional voice-of-customer and voice-of-employee programs rather than teams that just need a quick survey tool.

At a glance

Vendor Qualtrics
Pricing model Quote only
Free tier No
Deployment Cloud
Open source No
Best for Large enterprises running governed, cross-functional CX/EX research programs.

Pricing

Usage-based pricing tied to 'interactions' (data records processed); no public tiers, quote via sales only.

Checked on the vendor's own page on September 21, 2026: no prices are published. Expect to be quoted.

Features

  • NPS-style, CSAT, CES, matrix, open-text and conjoint/MaxDiff question types
  • Built-in statistical and text analysis (driver analysis, sentiment)
  • Own respondent panel access for market-research studies
  • Multi-channel distribution: email, SMS, web intercepts, kiosks
  • Role-based permissions and program governance for enterprise teams
  • SOC 2, ISO 27001 and GDPR-aligned data handling
  • Dedicated Customer XM and Employee XM product lines

Integrations

Profile last reviewed September 21, 2026

Head to head

Alternatives

Medallia Enterprise experience-management platform combining surveys with digital, call-center and social feedback signals analyzed by AI. Forsta Enterprise market-research and CX survey platform formed from the merger of Confirmit, FocusVision and Dapresy. SurveyMonkey Self-serve survey platform for NPS-style, CSAT and market-research surveys, from a free plan to team and enterprise tiers.

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Terms to know

Net Promoter Score (NPS) A single-question survey score that gauges customer loyalty by asking how likely someone is to recommend a company. Sample size The number of observations in a study or test, which determines how precisely and reliably an effect can be measured. Statistical significance A threshold judgment that an observed effect is unlikely to be due to chance alone, given the data and test used. KPI (key performance indicator) A measurable value tracked over time to show whether a team or process is on track toward a goal. Customer satisfaction score (CSAT) A survey metric that asks customers to rate how satisfied they were with a specific interaction, product or purchase.

Related guides

How to analyze survey data Weighting, nonresponse, open-ends and testing differences across groups — the steps between a raw response file and a defensible finding. How to choose a survey and voice-of-customer tool Survey and VoC tools split into self-serve builders and enterprise XM suites; pick by distribution channel, text-analysis depth and who owns the program.